White Sox Sign Multi-Year Deal with CME Group, Bringing Major-League Sponsorship to Chicago-Based Team for First Time.
The Chicago White Sox have finally joined the ranks of other top-tier teams in major league baseball by partnering with financial institution CME Group on a multi-year sponsorship deal. The agreement, which will see CME's logo featured prominently on the team's jerseys, marks an important milestone for the 125-year-old franchise.
As part of the deal, CME Group will also secure signage behind home plate at Guaranteed Rate Field and will have its logo showcased on the White Sox's home, road, and alternate jerseys for all spring training and regular-season games. The partnership is seen as a significant coup for both parties, with the Chicago-based company gaining increased visibility through its association with one of America's most iconic sports brands.
According to team officials, the addition of CME Group as a jersey sponsor represents a major boost in revenue for the White Sox, with league averages suggesting that teams can generate around $8 million annually from such deals. The agreement is also seen as an important symbol of Chicago's growing status as a hub for financial services and technology.
"We're thrilled to have CME Group on board," said Brooks Boyer, the White Sox's chief revenue and marketing officer. "Their commitment to our organization reflects their values of ambition, pride, and hard work – all qualities that are deeply ingrained in our team culture."
The Chicago White Sox have finally joined the ranks of other top-tier teams in major league baseball by partnering with financial institution CME Group on a multi-year sponsorship deal. The agreement, which will see CME's logo featured prominently on the team's jerseys, marks an important milestone for the 125-year-old franchise.
As part of the deal, CME Group will also secure signage behind home plate at Guaranteed Rate Field and will have its logo showcased on the White Sox's home, road, and alternate jerseys for all spring training and regular-season games. The partnership is seen as a significant coup for both parties, with the Chicago-based company gaining increased visibility through its association with one of America's most iconic sports brands.
According to team officials, the addition of CME Group as a jersey sponsor represents a major boost in revenue for the White Sox, with league averages suggesting that teams can generate around $8 million annually from such deals. The agreement is also seen as an important symbol of Chicago's growing status as a hub for financial services and technology.
"We're thrilled to have CME Group on board," said Brooks Boyer, the White Sox's chief revenue and marketing officer. "Their commitment to our organization reflects their values of ambition, pride, and hard work – all qualities that are deeply ingrained in our team culture."
they've been stuck with those lame old uniforms for ages. cme group is a huge deal for them and it's awesome to see chicago-based companies supporting our city's teams. this is just another example of how sports can bring people together and boost local economies 
. I MEAN, WHO DOESN'T WANT TO SEE THEIR LOGO ON THE JERSEYS?! IT'S gonna be a WILD RIDE WITH CME GROUP ON BOARD!
finally got a major sponsor on board after years of struggling to find one. cme group is a huge player in finance and tech, so this partnership makes total sense. can't wait to see their logo all over the stadium this season 
️ 8 million a year isn't chump change either, so hopefully it brings some real revenue for the team 
And $8 million in revenue from a single sponsorship deal? That's cute. Like they're gonna make up for the fact that their team's still struggling to attract real fans.
. I mean, CME Group is no small fish - they're one of those big shot financial institutions that's been around for ages 
. To be able to slap their logo on the White Sox jerseys and get all sorts of signage and branding opportunities is a huge win for the team. And let's be real, it's not just about the money - it's about the exposure too 
. I mean, who wouldn't want to associate themselves with one of America's most iconic sports brands? It's like getting a seal of approval from the baseball gods 
. Plus, this deal is gonna cement Chicago's status as a hub for finance and tech, which is super cool in my book 
. The White Sox are basically rubbing shoulders with the big leagues now 
!
. And who can blame 'em? $8 million annually is no joke! 
. I mean, imagine the exposure for CME Group too... they're basically becoming a part of baseball history 
. It's gonna be interesting to see how this partnership plays out! 
still, I guess the $$$ will come in handy 
anyway, can't deny the White Sox are gonna look sharp with CME's logo on their jerseys 
. It's not just about branding, though that's definitely a key aspect - it's also about tapping into the city's growing reputation as a hub for finance and tech. The financial benefits are substantial, especially considering MLB team sponsorship deals can rake in upwards of $8 million per year 
just saw that CME Group is the new jersey sponsor for the White Sox and I gotta say its a total game changer 
but what about the fans? how's this gonna affect ticket prices or stadium upgrades? we gotta make sure the money flows back to the people who matter most 
. It's just a bunch of money being thrown around to put their logo on jerseys 
. And Chicago's supposed to be the hub for financial services and tech now? 
I'm not buying it (no pun intended). We need more community investment, more resources going towards youth sports programs or something 
.
they're finally getting some major sponsorship love 
! 125 years young and still killing the game 
can't wait to see their logo on those jerseys next season 
. The fact that this deal is gonna bring in some serious cash for the team is pretty sweet too - I mean who doesn't love a good chunk of change 
. Not sure if CME Group's logo is gonna be as iconic as "The South Side" though 
And the logos are going to look SO cool on their jerseys!!! 
I'm literally imagining the jerseys now and it's giving me LIFE!!! 
Brooks Boyer is like a genius or something with this deal and I'm so down for this partnership!!! 
CME Group is totally getting more visibility and exposure which is amazing for them too! 
Last time I checked, Chicago didn't exactly have a reputation for being a hub for finance