TikTok's Latest Feature Sends Updates Directly to Fans' Inboxes
In a move that could revolutionize the way its creators interact with their audiences, TikTok has introduced a new "bulletin board" feature that allows them to blast out updates directly to their followers' inboxes. The idea is not dissimilar from broadcast channels on Instagram or Telegram's one-way messaging feature.
When a user opts to join a creator's bulletin board, they will receive updates in their TikTok inbox, which can include text, links, polls, photos, and even other TikTok posts or lives. While followers who join a board are able to react to messages, they won't be able to comment or reply like they would with a typical direct message or post.
The new feature is likely to prove especially useful for musicians and artists, who can use it to share new songs and allow fans to "pre-save" an upcoming release. For creators with large followings, having a bulletin board could streamline their ability to interact with fans without getting bogged down in their overflowing inbox or posting separate video updates.
The feature also gives creators the opportunity to get their work – including links to non-TikTok content – in front of their biggest fans without relying on the whims of the app's recommendation algorithm. And, with bulletin boards now available to all creators over 18 with at least 50,000 followers, users can easily find and join these exclusive channels.
By enabling this new level of interaction between creators and their fans, TikTok is cementing its position as a platform that prioritizes creator-fan relationships. As the social media landscape continues to evolve, it will be interesting to see how this feature plays out in practice.
In a move that could revolutionize the way its creators interact with their audiences, TikTok has introduced a new "bulletin board" feature that allows them to blast out updates directly to their followers' inboxes. The idea is not dissimilar from broadcast channels on Instagram or Telegram's one-way messaging feature.
When a user opts to join a creator's bulletin board, they will receive updates in their TikTok inbox, which can include text, links, polls, photos, and even other TikTok posts or lives. While followers who join a board are able to react to messages, they won't be able to comment or reply like they would with a typical direct message or post.
The new feature is likely to prove especially useful for musicians and artists, who can use it to share new songs and allow fans to "pre-save" an upcoming release. For creators with large followings, having a bulletin board could streamline their ability to interact with fans without getting bogged down in their overflowing inbox or posting separate video updates.
The feature also gives creators the opportunity to get their work – including links to non-TikTok content – in front of their biggest fans without relying on the whims of the app's recommendation algorithm. And, with bulletin boards now available to all creators over 18 with at least 50,000 followers, users can easily find and join these exclusive channels.
By enabling this new level of interaction between creators and their fans, TikTok is cementing its position as a platform that prioritizes creator-fan relationships. As the social media landscape continues to evolve, it will be interesting to see how this feature plays out in practice.
. I'm all about those musicians and artists who wanna share new music, and now they can do it in a more organized way. It's also super cool that fans can join these exclusive channels and get the latest news first 
. I've already checked out some of my fave creator's bulletin boards, and it's like having their own mini-blog in my inbox 
meanwhile i can see how it could be useful for artists & musicians tho, like sharing new songs before they drop or gettin that pre-save life 
but idk who's gonna moderate these boards and keep them from gettin flooded with annoying comments 
also the fact that u can find these exclusive channels w/ bigger creators is a big win im lowkey hyped to see how this plays out in real life 
. I can already imagine artists sharing sneak peeks of their new music or upcoming tours with their die-hard followers, without having to worry about clogging up the regular comments section.
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, so I hope creators will use this feature to share valuable content that promotes kindness, empathy, and positivity 
. Can't wait to see how this evolves!
. I'm low-key hyped for creators to share updates directly with their fans' inboxes. It's gonna be a game changer for musicians and artists, they'll finally have control over how they engage with their audience without getting lost in the noise. And let's be real, who doesn't want to pre-save new tracks from their fave artists? 
Just kidding, kinda. But seriously, this new feature is actually kind of cool, I guess. As a fan, it's nice to get updates on my fave artists without having to constantly check their TikTok feed. And for the artists themselves, it's a great way to share new stuff and interact with their most dedicated fans without getting lost in the noise. 
. Can't they just use the app like normal or post a new vid like everyone else? This just seems like another way for TikTok to monetize its users...what's next, paid notifications? 
. And I love that big creators can now just focus on interacting with their own fanbase instead of getting lost in the algorithm 
. It's like TikTok is saying "yaaas, let's put the creator-fan relationship first!" 
But is this really empowering creators or just amplifying their voices? What about those with smaller followings who can't even join these exclusive boards? Is it fair that they're being left out of the conversation? 
. With all these updates flooding into fans' inboxes, it might get overwhelming for people with smaller followings or who don't want to be bombarded with constant notifications. And what if some creators abuse this feature by spamming their boards with repetitive messages or links? That'd be a total buzzkill 
like who doesn't already have an inbox full of notifications from tiktok? anyway i guess its kinda cool that they're trying to help creators stay organized but is it too much info for our inboxes? also why do we need to "pre-save" a song if we can just watch the live video instead? 
it's gonna be a game changer for musicians and artists who wanna engage with their fans on a deeper level. and let's be real, having a dedicated inbox just for these updates is gonna save them so much time not to mention the value of getting their work in front of their biggest fans 
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. And with boards available to all eligible creators, it's like... the more diverse our online communities are, the better 
