New Yorkers Are Fading Out Their Favorite Subway Card as a Nostalgic Reminder of the City's Infrastructure Past.
In just three decades, the humble MetroCard has become an unlikely relic from New York City's past. To mark its impending retirement, the city is launching an exhibit, titled "FAREwell, MetroCard," at the New York Transit Museum in Brooklyn. The show promises to be a nostalgic journey down memory lane for fans of the iconic subway payment card.
The exhibit will feature rare and unusual artifacts from the MetroCard's history, including limited-edition cards adorned with 90s pop culture icons like David Bowie and Twin Peaks characters, a vintage vending machine prototype, and quirky ad campaigns. These relics showcase the evolution of the MetroCard, from its introduction to its widespread adoption as a cultural phenomenon.
According to Transit Museum curator Jodi Shapiro, the show invites visitors to explore the complexities surrounding the MetroCard's history, including its technological innovations and cultural impact on New Yorkers. Shapiro notes that many people in the city are resistant to change, even when something is no longer functional. This emotional connection to transit systems and payment cards is unique to New York City.
To celebrate the MetroCard's impending retirement, the MTA has also launched an edible promotional event featuring food items inspired by the card. Visitors can enjoy "free MetroCard sprinkles" with every purchase of ice cream at Carvel, as well as taste Cardvaark cookies at Zabar's for $3.59.
The "FAREwell, MetroCard" exhibit will open on December 17th at the New York Transit Museum. Admission to the museum and the exhibit is $10 for adults and $5 for kids, offering a chance for visitors to bid farewell to an iconic piece of New York City history before it's too late.
In just three decades, the humble MetroCard has become an unlikely relic from New York City's past. To mark its impending retirement, the city is launching an exhibit, titled "FAREwell, MetroCard," at the New York Transit Museum in Brooklyn. The show promises to be a nostalgic journey down memory lane for fans of the iconic subway payment card.
The exhibit will feature rare and unusual artifacts from the MetroCard's history, including limited-edition cards adorned with 90s pop culture icons like David Bowie and Twin Peaks characters, a vintage vending machine prototype, and quirky ad campaigns. These relics showcase the evolution of the MetroCard, from its introduction to its widespread adoption as a cultural phenomenon.
According to Transit Museum curator Jodi Shapiro, the show invites visitors to explore the complexities surrounding the MetroCard's history, including its technological innovations and cultural impact on New Yorkers. Shapiro notes that many people in the city are resistant to change, even when something is no longer functional. This emotional connection to transit systems and payment cards is unique to New York City.
To celebrate the MetroCard's impending retirement, the MTA has also launched an edible promotional event featuring food items inspired by the card. Visitors can enjoy "free MetroCard sprinkles" with every purchase of ice cream at Carvel, as well as taste Cardvaark cookies at Zabar's for $3.59.
The "FAREwell, MetroCard" exhibit will open on December 17th at the New York Transit Museum. Admission to the museum and the exhibit is $10 for adults and $5 for kids, offering a chance for visitors to bid farewell to an iconic piece of New York City history before it's too late.