Fruity martinis have made a colorful comeback, taking over Instagram and social media with their bright colors and photogenic appeal. The drink's resurgence can be attributed to the 90s revival, where low-rise jeans, frosty lip gloss, and other Y2K fashion trends are making a comeback. Gen-Z's influence on drinking habits has also led to a shift towards sweeter, fruitier flavors.
According to Robert Simonson, veteran drinks journalist and cocktail expert, the fruity martini is a feature of modern drinking culture, rather than a mistake of the 90s. He notes that younger generations are looking for something youthful and fun, which the fruity martini provides. The rise of social media has also played a significant role in the drink's popularity, with bartenders creating drinks that are visually appealing and Instagram-worthy.
However, not everyone is a fan of the fruity martini revival. Drinks writer Dave Infante argues that the trend towards sweeter flavors is a result of the American palate's long-standing preference for sweet tastes. He believes that this shift has led to a loss of technique in bartending, as bartenders focus on creating aesthetic drinks rather than mastering craft cocktails.
On the other hand, award-winning bartender Tiffanie Barrière sees the fruity martini revival as an opportunity for democratization and approachability in drinking culture. She argues that younger drinkers are looking for something new and exciting, rather than trying to prove themselves with complex cocktails. Barriere's philosophy is reflected in her own work, where she creates drinks that are both visually stunning and deliciously flavorful.
As the fruity martini continues to gain popularity, it remains to be seen whether its resurgence will be a permanent fixture of modern drinking culture or a fleeting trend. One thing is certain, however: the drink's colorful appeal has captured the hearts (and Instagram feeds) of many, and its influence on the world of mixology is likely to be felt for years to come.
According to Robert Simonson, veteran drinks journalist and cocktail expert, the fruity martini is a feature of modern drinking culture, rather than a mistake of the 90s. He notes that younger generations are looking for something youthful and fun, which the fruity martini provides. The rise of social media has also played a significant role in the drink's popularity, with bartenders creating drinks that are visually appealing and Instagram-worthy.
However, not everyone is a fan of the fruity martini revival. Drinks writer Dave Infante argues that the trend towards sweeter flavors is a result of the American palate's long-standing preference for sweet tastes. He believes that this shift has led to a loss of technique in bartending, as bartenders focus on creating aesthetic drinks rather than mastering craft cocktails.
On the other hand, award-winning bartender Tiffanie Barrière sees the fruity martini revival as an opportunity for democratization and approachability in drinking culture. She argues that younger drinkers are looking for something new and exciting, rather than trying to prove themselves with complex cocktails. Barriere's philosophy is reflected in her own work, where she creates drinks that are both visually stunning and deliciously flavorful.
As the fruity martini continues to gain popularity, it remains to be seen whether its resurgence will be a permanent fixture of modern drinking culture or a fleeting trend. One thing is certain, however: the drink's colorful appeal has captured the hearts (and Instagram feeds) of many, and its influence on the world of mixology is likely to be felt for years to come.
they're so pretty! i mean, who doesn't love a good ol' fashioned instagram-worthy cocktail? 
but seriously, i think it's cool that younger people are experimenting with new flavors and styles... 
like, who says you can't have fun with your drinks? 
barrière's philosophy about making drinks approachable is def on point 
btw, u should totes check out this article on fruity martinis revival... 
Like everyone had a fave flavor combo from that era, remember those neon-colored glasses and umbrellas in your drink?! 
But at the same time, I can see why some people would be like "wait a minute, this just tastes like fruit juice!" 
Maybe they're onto something with the "loss of technique" thing... still, as long as it's pretty and tasty, who cares?! 
Tiffanie Barrière is totally my vibe though - I love that she's all about making drinks accessible to everyone. Bring on the colorful cocktails! 
I guess that's just me being an old soul at heart 
.
I mean who doesn't love a good Instagram-worthy drink? But at the same time, I can see both sides - it's great that bartenders are experimenting with new flavors and making drinks more approachable for everyone, but yeah, let's not forget about the art of crafting a solid cocktail 
. But at the same time, it's kinda sad when people start focusing more on looks than flavor, you know? 
I guess it's all about balance and finding something that works for everyone, but I'm still curious to see how this trend plays out - will we see a mix of old-school classics and new, fruity flavors, or just one thing dominating the scene? 
But at the same time, I'm curious about why some bartenders are focusing more on looks than technique. Like, is that really what's happening in the industry right now? 
! The 90s vibe is back and it's so fire 
! Gen Z's love for sweet treats and fun drinks is totally on point, and social media has made it a must-have drinkie 
. I mean, who wouldn't want a colorful, photogenic cocktail that's almost too pretty to drink 
? And tbh, I think bartenders should focus on making visually stunning drinks rather than just mastering craft cocktails - it's all about the aesthetics now 
I mean idc about ppl saying theyre just a "mistake" from the 90s theyre still SO visually appealing 
she says its about approachability & making drinking fun again & I am HERE FOR IT 
, I mean, who doesn't love a good ol' fashioned sweet drink? But at the same time, I think it's kinda weird how we're all just chasing after aesthetic drinks that are more about 'gram than actual taste. Like, can't we just have a drink that tastes great and looks pretty too?