Tesla has lost its title as the world's largest maker of electric vehicles (EVs) to Chinese automaker BYD, marking a significant shift in the EV market. In 2025, Tesla announced it delivered 1.64 million vehicles, representing a 16% year-over-year decline for the fourth quarter. Meanwhile, BYD reported a 28% rise in EV sales last year, reaching 2.25 million units globally.
The Chinese automaker's seemingly unstoppable rise has been fueled by its ability to outmaneuver Tesla in key markets like Europe and Latin America. Despite facing tariffs on Chinese EVs, BYD has continued to expand rapidly, particularly in regions such as Southeast Asia and the UK.
In contrast, Tesla's sales have struggled, with a second annual decline in 2025 and a significant drop in the US market. The company's efforts to revamp its product line and improve its manufacturing know-how have yet to yield tangible results.
BYD's success can be attributed to its focus on innovation and expansion, including convincing PR stunts and a commitment to doubling down on growth. The company has also made significant strides in autonomous driving technology, with its Robotaxi service launching in Austin earlier this year.
As the EV market continues to mature, industry experts believe that Tesla's sluggish product development will be a major challenge for the company. "The market has matured while the product line has not moved fast enough," says Andy Palmer, former COO of Nissan and CEO of Aston Martin Lagonda. "People are struggling to justify spending on a Tesla when other brands, including those from China, are delivering more innovative and advanced products."
With multiple new EV launches planned for 2026, BYD is poised to maintain its momentum in the competitive market. Meanwhile, Tesla will need to regroup and refocus its efforts if it hopes to regain its status as the world's largest EV maker.
The Chinese automaker's seemingly unstoppable rise has been fueled by its ability to outmaneuver Tesla in key markets like Europe and Latin America. Despite facing tariffs on Chinese EVs, BYD has continued to expand rapidly, particularly in regions such as Southeast Asia and the UK.
In contrast, Tesla's sales have struggled, with a second annual decline in 2025 and a significant drop in the US market. The company's efforts to revamp its product line and improve its manufacturing know-how have yet to yield tangible results.
BYD's success can be attributed to its focus on innovation and expansion, including convincing PR stunts and a commitment to doubling down on growth. The company has also made significant strides in autonomous driving technology, with its Robotaxi service launching in Austin earlier this year.
As the EV market continues to mature, industry experts believe that Tesla's sluggish product development will be a major challenge for the company. "The market has matured while the product line has not moved fast enough," says Andy Palmer, former COO of Nissan and CEO of Aston Martin Lagonda. "People are struggling to justify spending on a Tesla when other brands, including those from China, are delivering more innovative and advanced products."
With multiple new EV launches planned for 2026, BYD is poised to maintain its momentum in the competitive market. Meanwhile, Tesla will need to regroup and refocus its efforts if it hopes to regain its status as the world's largest EV maker.