Curiosity Stream, the science-centric streaming service, has made a dramatic shift in its business model. No longer content to simply offer high-quality educational content to its 23 million subscribers, the company has now turned its attention to licensing its programming to artificial intelligence (AI) companies.
This move is part of Curiosity Stream's broader strategy to diversify its revenue streams and stay ahead in a highly competitive market. By partnering with AI firms, the company aims to tap into a growing demand for high-quality content that can be used to train large language models (LLMs).
According to Phillip Hayden, Curiosity Stream's CFO, licensing generated $23.4 million through September, which is already more than half of what the subscription business generated for all of 2024. The company expects this trend to continue, with CEO Clint Stinchcomb forecasting that it will make more revenue from IP licensing deals with AI companies than it does from subscriptions by 2027.
This shift in focus has been met with interest from other content-centric companies, which are looking to follow Curiosity Stream's lead and explore new revenue streams. However, the long-term implications of this move remain uncertain, and some experts warn that licensing content to AI companies is a high-risk strategy that may not yield sustainable returns.
Despite these risks, Curiosity Stream remains committed to its new business model, with Stinchcomb stating that the company is building "long-term relationships" and exploring various types of rights agreements, including display rights, transformative rights, adaptation rights, and derivative rights.
As the AI landscape continues to evolve, it will be fascinating to see how streaming services like Curiosity Stream navigate this changing environment. Will they find a way to monetize their content effectively in this new market, or will they struggle to stay afloat? Only time will tell.
This move is part of Curiosity Stream's broader strategy to diversify its revenue streams and stay ahead in a highly competitive market. By partnering with AI firms, the company aims to tap into a growing demand for high-quality content that can be used to train large language models (LLMs).
According to Phillip Hayden, Curiosity Stream's CFO, licensing generated $23.4 million through September, which is already more than half of what the subscription business generated for all of 2024. The company expects this trend to continue, with CEO Clint Stinchcomb forecasting that it will make more revenue from IP licensing deals with AI companies than it does from subscriptions by 2027.
This shift in focus has been met with interest from other content-centric companies, which are looking to follow Curiosity Stream's lead and explore new revenue streams. However, the long-term implications of this move remain uncertain, and some experts warn that licensing content to AI companies is a high-risk strategy that may not yield sustainable returns.
Despite these risks, Curiosity Stream remains committed to its new business model, with Stinchcomb stating that the company is building "long-term relationships" and exploring various types of rights agreements, including display rights, transformative rights, adaptation rights, and derivative rights.
As the AI landscape continues to evolve, it will be fascinating to see how streaming services like Curiosity Stream navigate this changing environment. Will they find a way to monetize their content effectively in this new market, or will they struggle to stay afloat? Only time will tell.