Industry Heavyweight Warns Artists of AI Takeover: Embrace the Future or Risk Losing Creative Control
The music industry is bracing itself for a seismic shift as artificial intelligence (AI) becomes increasingly intertwined with the creative process. Eurythmics co-founder Dave Stewart, a veteran musician with nine UK Top 10 albums and numerous chart-topping singles, has issued a warning to artists: either adapt or risk losing control over their work.
Stewart views AI as an "unstoppable force" that is already redefining the music industry. By licensing their music to generative AI platforms, artists can tap into this technology and unlock new revenue streams. However, Stewart cautions that if they fail to do so, they risk being left behind by companies like Universal and Warner, which have partnered with these platforms.
The stakes are high, as Stewart believes that the traditional corporate structures controlling artists will begin to disintegrate in the face of AI-driven innovation. Artists who refuse to adapt will be forced to navigate a rapidly changing landscape without the support of their labels. This could result in lost revenue and creative autonomy.
Stewart's own venture, Rare Entity, aims to address this issue by providing artists with total control and ownership over their work. By offering financial support and resources to emerging projects, Rare Entity seeks to empower creatives across disciplines and give them a voice in the digital age.
While Stewart acknowledges the potential risks of AI, he remains optimistic about its transformative power when wielded creatively. "AI should be a tool, not a replacement for creativity," he says. As artists navigate this uncharted territory, Stewart's words serve as a reminder that embracing change is crucial to staying relevant in an industry on the cusp of revolution.
In a nod to his own experiences with the early days of Eurythmics, Stewart reflects on the importance of artistic autonomy and control. "I remember when we had to get a £5,000 bank loan just to get started," he says. "Now, I want artists to have that same freedom."
The music industry is bracing itself for a seismic shift as artificial intelligence (AI) becomes increasingly intertwined with the creative process. Eurythmics co-founder Dave Stewart, a veteran musician with nine UK Top 10 albums and numerous chart-topping singles, has issued a warning to artists: either adapt or risk losing control over their work.
Stewart views AI as an "unstoppable force" that is already redefining the music industry. By licensing their music to generative AI platforms, artists can tap into this technology and unlock new revenue streams. However, Stewart cautions that if they fail to do so, they risk being left behind by companies like Universal and Warner, which have partnered with these platforms.
The stakes are high, as Stewart believes that the traditional corporate structures controlling artists will begin to disintegrate in the face of AI-driven innovation. Artists who refuse to adapt will be forced to navigate a rapidly changing landscape without the support of their labels. This could result in lost revenue and creative autonomy.
Stewart's own venture, Rare Entity, aims to address this issue by providing artists with total control and ownership over their work. By offering financial support and resources to emerging projects, Rare Entity seeks to empower creatives across disciplines and give them a voice in the digital age.
While Stewart acknowledges the potential risks of AI, he remains optimistic about its transformative power when wielded creatively. "AI should be a tool, not a replacement for creativity," he says. As artists navigate this uncharted territory, Stewart's words serve as a reminder that embracing change is crucial to staying relevant in an industry on the cusp of revolution.
In a nod to his own experiences with the early days of Eurythmics, Stewart reflects on the importance of artistic autonomy and control. "I remember when we had to get a £5,000 bank loan just to get started," he says. "Now, I want artists to have that same freedom."
... just kidding, not so fast! 
As someone who's seen their fair share of trends come and go, I'm a bit skeptical about all this talk of AI being an "unstoppable force". Is it really? We've been hearing that for years and yet artists are still making music, albeit with the help of tech.
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i feel for those who are scared of losing control but at the same time its cool to see companies like rare entity creating new opportunities for artists to take ownership of their work 
and stewart's right AI should be a tool not a replacement for creativity... it's all about finding that balance 
. I'm not sure what to think yet, but I know one thing - we need to adapt if we wanna stay relevant 
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. Now they're trying to help artists take control of their work with this Rare Entity thingy 
. But one thing's for sure - the music industry is gonna change fast 
, and we need to be ready 
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. It's like when vinyl records were dying out - those who adapted (think, artists and labels) thrived, while those who didn't... well, let's just say it wasn't pretty 
. I'm not surprised though, AI's already changing everything from art to healthcare. The question is, will artists be able to adapt and still keep creative control? It's a risk worth taking if it means staying relevant 
. Stewart's right, AI should be a tool, not a replacement for creativity 
! Stewart makes a point, if you don't adapt your workflow, companies like Universal and Warner will take over everything, leaving you just a footnote in history 
. I love the idea of Rare Entity helping artists gain control back over their work, it's about time we see some change in this industry 
. We need human touch and emotional depth in music, not just algorithms 
AI is literally taking over everything now... i mean in all seriousness though i'm both hyped and terrified about the future of music and art 
dave stewart's warning is straight fire 
but at the same time i feel like he's glossing over the fact that corporations have been exploiting artists for decades 
. It's just that I want them to be able to make decisions about their own work, you know? Like, if my kid wants to create a song with AI-generated beats, they should be able to do that without some label breathing down their necks 
I guess only time will tell if this whole thing works out for them...
. Like, how can you expect artists to be creative when they're basically working for free? These AI platforms are already making a killin' off our work and we're just gonna hand them over our masterpieces like they're nothing special 
And don't even get me started on the whole "AI as a tool" thing - that's just corporate speak for "we're gonna own you". I mean, who needs autonomy when you can have a fat paycheck and a pat on the back? 
#musicindustry #AI
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. If they're worried about losing out, maybe they should focus on making better music instead of relying on tech to carry them. Rare Entity sounds like a cool idea tho, giving emerging artists a chance to shine 
. We need to adapt and evolve, but also prioritize people over profit 
. Can't wait to see what the future holds for music and AI 
? but seriously, dave stewart is speaking truth, AI needs to be used as a tool not a replacement for human creativity