Mexico is gearing up for the 2026 FIFA World Cup by launching a ticket resale platform and a tourism app that promises to showcase the country's rich cultural heritage. The initiative, dubbed "Conoce México" - or "Get to Know Mexico", aims to capitalize on the event as an opportunity to boost trade, sports, tourism, and culture in the host country.
At the heart of this project is a ticket sales platform designed by Mexico's Federal Consumer Protection Agency (Profeco), in collaboration with FIFA. The platform will operate exclusively in Spanish and display prices in Mexican pesos, adhering to national legislation. This move seeks to avoid informal resale practices and ensure that fans can sell their tickets safely and at fair prices.
The official resale platform is expected to be operational soon, although no specific date has been confirmed. It's part of a broader strategy by Mexico to make the most of this global event. The country hopes that the World Cup will leave a lasting sporting legacy beyond the tournament itself, emphasizing its commitment to fairer, freer, and more democratic values.
As part of this initiative, Profeco is also working on a "ticket relocation system" - essentially an official resale platform - allowing fans who can no longer use their tickets to sell them at reasonable prices. This move aims to provide transparency and security for both buyers and sellers, safeguarding the integrity of the market.
The app, called Conoce México, will offer three key sections: a tourism section where users can find information on World Cup venues, cultural events, and gastronomic recommendations; an interactive tourist atlas featuring over 260 fan routes and points of interest; and a services section providing details on transportation, mobility, and special tours.
Developed jointly by Mexico's Agency for Digital Transformation and Telecommunications and the Ministry of Tourism, Conoce México is designed to be user-friendly, catering to both domestic and international visitors who are expected to flock to the country during the World Cup. Although its launch date hasn't been finalized, it's anticipated to become available in the coming months.
This move marks a significant step for Mexico as it prepares to host the world's most-watched sporting event. The country aims to leverage this opportunity to promote tourism and trade while showcasing its rich cultural heritage to the global audience.
At the heart of this project is a ticket sales platform designed by Mexico's Federal Consumer Protection Agency (Profeco), in collaboration with FIFA. The platform will operate exclusively in Spanish and display prices in Mexican pesos, adhering to national legislation. This move seeks to avoid informal resale practices and ensure that fans can sell their tickets safely and at fair prices.
The official resale platform is expected to be operational soon, although no specific date has been confirmed. It's part of a broader strategy by Mexico to make the most of this global event. The country hopes that the World Cup will leave a lasting sporting legacy beyond the tournament itself, emphasizing its commitment to fairer, freer, and more democratic values.
As part of this initiative, Profeco is also working on a "ticket relocation system" - essentially an official resale platform - allowing fans who can no longer use their tickets to sell them at reasonable prices. This move aims to provide transparency and security for both buyers and sellers, safeguarding the integrity of the market.
The app, called Conoce México, will offer three key sections: a tourism section where users can find information on World Cup venues, cultural events, and gastronomic recommendations; an interactive tourist atlas featuring over 260 fan routes and points of interest; and a services section providing details on transportation, mobility, and special tours.
Developed jointly by Mexico's Agency for Digital Transformation and Telecommunications and the Ministry of Tourism, Conoce México is designed to be user-friendly, catering to both domestic and international visitors who are expected to flock to the country during the World Cup. Although its launch date hasn't been finalized, it's anticipated to become available in the coming months.
This move marks a significant step for Mexico as it prepares to host the world's most-watched sporting event. The country aims to leverage this opportunity to promote tourism and trade while showcasing its rich cultural heritage to the global audience.