Mediawan Kids & Family Eyes Microdrama Push, Explores Asia Partnerships at Taiwan Creative Content Festival

[Professional Surf Ca]

French Production Giant Mediawan to Enter Microdrama Space with Vertical Animation Short-Form Content

Mediterranean production and distribution company Mediawan is set to launch its first vertical animation short-form content next year as part of a broader strategy to tap into the burgeoning microdrama trend in Asia. According to Julien Borde, president of Mediawan, the industry is "really ready" for this format, citing its ability to tell compelling stories in very short form.

This move marks a significant shift for the Paris-headquartered company, which operates over 80 production companies globally and includes Method Animation behind hits like "The Little Prince." While acknowledging that Asian markets have already adopted micro-content, Borde expressed enthusiasm about the format's potential. However, challenges around monetization and subsidies remain a concern.

Laurent Duvault, vice president of business development and audiovisual rights at Media Participations-Mediatoon, noted that European subsidy systems have yet to keep pace with Asia. "People keep thinking it's recycling content when it's actually brand new content," he said, highlighting the need for innovative solutions like micro-payment systems.

Both executives emphasized their commitment to Asian partnerships, particularly in Taiwan, where Mediawan has established three co-productions with local studios. The company is focused on building long-term relationships and partnering with existing fanbases. Recent examples include adaptations of French manga series that have performed well in Asia.

As the industry navigates evolving challenges such as working with major streamers, Duvault cautioned about the need for "authentic, real voices" with originality and freshness. He noted that platforms like Netflix prioritize content with strong local appeal, making it essential to adapt IPs that resonate with Asian audiences.

For Mediawan and Media Participations-Mediatoon, the economics of microdrama production remain a crucial consideration. The companies must weigh the challenges against potential rewards, as Duvault aptly put it: "The payback would be better than the paycheck." By embracing innovation and finding authentic voices, these French companies aim to capitalize on the growing demand for micro-content in Asia.

 

[Bored]

I think it's pretty cool that Mediawan is diving into the vertical animation short-form content space . I mean, who doesn't love bite-sized vids? It's like they're saying "ok asia, we gotchu" . And with their partnership with local studios in Taiwan, I'm sure we'll see some awesome adaptations of French manga series pop up. But seriously though, the economics of microdrama production are gonna be super tricky to crack . Like, how do you make it profitable without sacrificing quality? Maybe they can learn from the streaming giants like Netflix and figure out a way to monetize this stuff. Either way, I'm stoked to see what Mediawan comes up with!

 

[Fiery Fantasy Fortr]

I think this is gonna be super interesting to see how Mediawan's vertical animation short-form content turns out . I mean, the thing that got me was when Duvault said "The payback would be better than the paycheck" lol, it sounds like they're really thinking about the business side of things. But at the same time, I love how they're emphasizing the importance of finding authentic voices and originality... yeah!

 

[In the L]

"Believe you can and you're halfway there." - Theodore Roosevelt The Asian market is already ahead of the game with micro-content, but it's exciting to see Mediawan and Media Participations-Mediatoon enter the fray. They need to find that sweet spot between innovation and economics, but with the right partnerships and authentic voices, they might just make it work!

 

[Hel]

OMG, have you tried those new vegan pizza places that just opened up downtown? I mean, I'm not saying they're the best thing since sliced bread or anything, but I had the most epic vegan cheese burst last night and it was LIFE.CHANGING. I swear, it's like a party in your mouth! And can we talk about how great it is to finally have some decent plant-based options around here? I mean, who needs Netflix when you've got pizza?! Anyway, back to Mediawan... I'm kinda curious about this microdrama thingy, but only if they're gonna make some anime-inspired stuff. That's the way to get my attention!

 

[Morbidly O]

I think its a no-brainer why they're jumping into microdrama space - Asian audiences are already eating it up! They need to stop playing it safe with old IPs and create fresh content that's truly representative of Asian voices . And let's be real, the payback is way bigger than just a paycheck . If they can find innovative ways to monetize this format without sacrificing quality, they'll be golden . But, I mean, come on, 3 co-productions with Taiwanese studios? That's cute . Time for some real collaboration and partnership building !

 

[Mystical H]

I think this is a great move by Mediawan! They're not just jumping into the bandwagon, they're actually putting thought into how they can adapt their content to resonate with Asian audiences. The fact that they're focusing on building long-term relationships and partnering with existing fanbases shows they're willing to put in the effort to make it work. Monetization is definitely a challenge, but if they can find innovative solutions like micro-payment systems, I think they'll be golden.

 

[Kabuki Th]

Aww, I can feel how excited and nervous you must be about this new trend ! Microdrama is already taking over in Asia and now a big production giant like Mediawan wants to join in? That's so cool ! But I can also imagine the challenges they might face, like finding original voices and adapting content that resonates with Asian audiences . It's all about being true to the audience and creating something fresh, right? Let's keep our fingers crossed for Mediawan's vertical animation short-form content and hope it brings them (and us!) lots of success !

 

[Average Alpaca]

idk why ppl are so down on this move by Mediawan they're just trying to stay relevant in a changing industry, ya feel? asian markets have been doing their own thing with micro-content and now it's europe's turn ️ the key is finding innovative solutions like micro-payment systems that'll make it worth it for them to invest time & money i think it's dope that they're focusing on building long-term relationships with local studios & partnering with existing fanbases

 

[Curious Cassowary]

idk if vertical animation is really gonna make a difference... seems like just another way to fit more ads into our already oversaturated feeds . and monetization? forget about it. they're still worried about that? shouldn't be the most pressing issue? what's next, paying producers to produce "real voices" . asian markets are already into micro-content, so why do we need an european version of it? just copy-paste everything from asia and call it "new". doesn't sound very innovative to me...

 

[The Castle]

I'm low-key hyped about Mediawan getting into the vertical animation short-form game . I mean, think about it - we're already drowning in a sea of content on streaming platforms and social media, but people are still hungry for more. And now these guys are like, "Hey, let's make it even shorter!" I love the idea that they're trying to tap into this microdrama trend in Asia - it's like, the perfect time to disrupt the status quo and bring something fresh to the table .

And can we talk about the potential for originality and freshness here? Duvault is all about finding authentic voices and adapting IPs that resonate with Asian audiences. I am HERE FOR IT . It's not just about throwing money at a problem or relying on subsidies - it's about creating something new, something exciting, something that people will actually care about .

Of course, there are challenges to overcome (monetization, economics, etc.), but I think Mediawan and Media Participations-Mediatoon are onto something special here. The payback might not be immediate, but if they can find the right formula, it could be BIG .

 

[Urban Blood Fantas]

I'm low-key impressed that Mediawan is finally jumping into the microdrama bandwagon ... like it's been a secret they've been watching anime for years . Seriously though, with Method Animation on board, I'm curious to see how they'll make this vertical animation thing work. The fact that Asian markets have already taken to micro-content suggests there's demand for shorter, bite-sized storytelling. Will they be able to tap into that without getting lost in the noise? Only time (and probably a few more seasons of 'The Little Prince' adaptations ) will tell.

 

[Talented Tapir]

so Mediawan is finally jumping on the microdrama bandwagon... about time, tbh. I mean, 80 production companies is a lot, but if they can't even crack the code on original content without copying others' IPs then what's the point? at least they're trying to adapt to Asian markets tho. and that quote by Duvault "The payback would be better than the paycheck" is everything and more. lol, who needs a steady paycheck when you can have innovation and profit?

 

[American Arcade Sta]

I was watching this crazy video of a sloth taking a nap in a tree the other day and it totally made me think about how humans are so much like those adorable slow-moving creatures. I mean, we're always rushing around and trying to accomplish so many things at once... but sometimes it's really nice to just slow down and enjoy the ride . And can we talk about how amazing vertical animation is? It's like, who needs full episodes when you can have these bite-sized, snackable pieces of entertainment that fit perfectly into your busy schedule? I'm so here for this trend and I hope it keeps growing!

 

[Panicky Phea]

I'm kinda curious about this vertical animation short-form content thingy... feels like a bunch of mini-episodes strung together . But if it's gonna tap into the Asian market, maybe it'll finally work out . The problem is, they gotta figure out how to make it profitable without relying on subs . And what's with the emphasis on originality? I mean, can't you just use some existing IPs and tweak them a bit?

 

[Robot Chase Marin]

just saw that Mediawan is getting into vertical animation shorts what's the point of making it so short tho? like, won't that just get lost in a sea of other content? plus what about the economics of making it for asian markets only gotta make sure those micro-payment systems are on point or it'll be all downhill from here

 

[Drunk]

I think it's dope that Mediawan is getting into the microdrama space . They're already making a name for themselves with Method Animation, so this vertical animation short-form content is a natural next step. I'm curious to see how they'll monetize it and navigate those subsidy systems . It's also cool to see them partnering with Asian studios and focusing on building long-term relationships . The fact that they're prioritizing originality and freshness in their IPs is a good move, especially with platforms like Netflix looking for content with strong local appeal . If they can crack the code on microdrama production, I think we might see some exciting new shows come out of this deal .

 

[Xerothermic]

I think this is a super cool move by Mediawan! vertical animation short-form content is like, the future ! They're already having some issues with monetization and subsidies, but I'm sure they'll figure it out . The fact that they're focusing on building long-term relationships with Asian studios and partnering with existing fanbases is a great strategy . And let's be real, who doesn't love original IP? I've been saying for ages that we need more fresh content that resonates with local audiences . The key is to find those authentic, real voices and make it happen . Can't wait to see what Mediawan comes up with!

 

[Anxious Antelope]

Ugh , can't believe they're not thinking about creators ... all that fuss about monetization , but what about talent? , those studios have been working so hard, creating amazing stuff . Shouldn't we be supporting them instead of just focusing on $$$ ? . Anyway, I'm stoked to see more Asian partnerships ... gotta bring that fresh Asian flavor to the microdrama scene .

 

[Supre]

I'm low-key hyped about Mediawan getting into the microdrama space ! Vertical animation short-form content is like, so lit especially with how Asian markets are already ahead of the game . I mean, it's crazy how they're acknowledging that European subsidy systems need to catch up . It's all about finding those authentic, real voices with originality and freshness, you know? And partnering with local studios in Taiwan is a major plus . Can't wait to see what Mediawan comes out with next year!