Jony Ive's Interior Design for Ferrari Luce Ev Reveals New Perspective on Tactility and Innovation.
Ferrari is finally ready to unveil the highly anticipated Luce EV, which boasts an interior designed by Jony Ive, the renowned Apple co-founder. While the exterior may not be entirely different from other Ferraris, the inside is a masterclass in design, craftsmanship, and innovative solutions that redefine the concept of a luxury car.
Upon entering the cockpit, you're immediately struck by the attention to detail and the obsessive focus on creating an immersive driving experience. Ive's signature squircle-based aesthetic dominates the interior, but there are subtle surprises waiting around every corner. The dashboard features 40-odd pieces of Corning Gorilla Glass, and aluminum surfaces that have been expertly anodized in three different colors: gray, dark gray, and rose gold.
The shifter, which moves through its detents with a satisfying tactile feedback, is accompanied by air vents that open and close with a distinct snick. The paddles behind the steering wheel are also noteworthy, providing a pleasingly chunky feel when pressed. In contrast to other Ferraris, which have seen many of their physical controls eliminated in favor of touchscreens, the Luce features some genuinely satisfying tactility.
The windshield wiper control is another stand-out feature – it's actually a tiny OLED display that magnifies the current setting, giving you an unprecedented level of visibility. And then there's the gauge cluster behind the steering wheel, which comprises two stacked OLED displays with a physical needle serving as a pseudo-tachometer for this car without an engine.
While it may not be a radical departure from traditional Ferrari designs, Ive's interior design for the Luce is refreshingly precise and refined. However, some critics might argue that it lacks the rough, raw feel of classic Ferraris – but perhaps that's the point: the Luce is designed to appeal to a new kind of buyer who values innovation and cutting-edge technology.
As Ive himself noted, working with Ferrari was an exhilarating experience that pushed him out of his comfort zone. "It's very hard," he admitted, "because people's safety is certainly important in this industry, but we wanted to create something truly special."
For now, the Luce will be unveiled at a later date in May, when Ferrari CEO Benedetto Vigna plans to provide more details on pricing and availability. But with an interior that promises both innovation and charm, it's hard not to get excited about this highly anticipated project – and the lessons Ive has learned along the way.
Ferrari is finally ready to unveil the highly anticipated Luce EV, which boasts an interior designed by Jony Ive, the renowned Apple co-founder. While the exterior may not be entirely different from other Ferraris, the inside is a masterclass in design, craftsmanship, and innovative solutions that redefine the concept of a luxury car.
Upon entering the cockpit, you're immediately struck by the attention to detail and the obsessive focus on creating an immersive driving experience. Ive's signature squircle-based aesthetic dominates the interior, but there are subtle surprises waiting around every corner. The dashboard features 40-odd pieces of Corning Gorilla Glass, and aluminum surfaces that have been expertly anodized in three different colors: gray, dark gray, and rose gold.
The shifter, which moves through its detents with a satisfying tactile feedback, is accompanied by air vents that open and close with a distinct snick. The paddles behind the steering wheel are also noteworthy, providing a pleasingly chunky feel when pressed. In contrast to other Ferraris, which have seen many of their physical controls eliminated in favor of touchscreens, the Luce features some genuinely satisfying tactility.
The windshield wiper control is another stand-out feature – it's actually a tiny OLED display that magnifies the current setting, giving you an unprecedented level of visibility. And then there's the gauge cluster behind the steering wheel, which comprises two stacked OLED displays with a physical needle serving as a pseudo-tachometer for this car without an engine.
While it may not be a radical departure from traditional Ferrari designs, Ive's interior design for the Luce is refreshingly precise and refined. However, some critics might argue that it lacks the rough, raw feel of classic Ferraris – but perhaps that's the point: the Luce is designed to appeal to a new kind of buyer who values innovation and cutting-edge technology.
As Ive himself noted, working with Ferrari was an exhilarating experience that pushed him out of his comfort zone. "It's very hard," he admitted, "because people's safety is certainly important in this industry, but we wanted to create something truly special."
For now, the Luce will be unveiled at a later date in May, when Ferrari CEO Benedetto Vigna plans to provide more details on pricing and availability. But with an interior that promises both innovation and charm, it's hard not to get excited about this highly anticipated project – and the lessons Ive has learned along the way.
! Jony Ive's design is a total game-changer - I love how he's taken those squircle shapes and turned them into a masterclass in tactility and innovation 
. The attention to detail on that dashboard is insane, with all that Corning Gorilla Glass and anodized aluminum... it's like driving a work of art 
.
. And that OLED display windshield wiper thing? Genius! I can see why some people might think it's not radical, but honestly, I think it's a total winner 
. Plus, Ive's passion for innovation is infectious - he really pushed the boundaries with this design.
so ive's design for ferrari luce ev is all about balance between tech & tactility. 40 pieces of gorilla glass on the dashboard is a lot, but it's actually kinda cool 
. i love how they kept some physical controls like shifter and paddles, it feels more premium than those touchscreens in other ferraris. and that windshield wiper control with an OLED display is genius 
! what i'm most excited about though is the gauge cluster behind the wheel - two stacked oled displays and a physical needle? it's like they took all the best parts of old-school cars and modern tech 
. but at the same time, it might be too polished for some people who want that raw ferrari feel 
. anyway, can't wait to see it in person! 
. There was something so raw and cool about them back in the day. This new interior design is all sleek and modern, which I get, but sometimes less is more, you know? I mean, don't get me wrong, Jony Ive's done an amazing job with this one, it's super precise and refined... but where's the character? 
The squircle aesthetic is kinda interesting, but I'm still not sold on it. It just feels a bit too safe for my taste 
. I get that it's supposed to be sleek and modern, but can't they just stick to a more practical material choice? And what's with the rose gold color option? It looks like something Apple would do 
.
The attention to detail is insane and I love how they kept it tactile. Those paddles behind the wheel are giving me all the chunky feels 
. And can we talk about that OLED windshield wiper control? Genius! I mean, who needs a boring old windshield wiper when you can have a mini screen? 
.
the OLED display windshield wiper thingy is genius tho, who needs a normal wiper when you can have a mini tv?
And that OLED display windshield wiper control? Genius! 
. And who knows, maybe this will be the start of something new in the automotive world – where innovation meets luxury in a way that's actually fun to use! 
. I love how they went for that squircle aesthetic, it's so different from other Ferraris 
. And OMG, that OLED windshield wiper control is the most clever thing I've seen in a while! 
. It's all about innovation without losing that raw feel of a classic Ferrari 
. OLED display on windshield wiper? genius! 
. I mean, 40 pieces of Gorilla Glass? That just seems like overkill 
.