Swiss Sports Brand On Takes Aim at Nike and Adidas with Hi-Tech and Chutzpah
On, a Swiss sports brand, is using cutting-edge technology and its innovative approach to challenge the dominance of global giants Nike and Adidas in the sportswear market. The company's co-founder, David Allemann, believes that its focus on innovation and user experience will set it apart from competitors.
With the help of technology, On has developed a robot-led production line where shoes are made using just nine robots in Zurich, with plans to open its first robot-led factory soon. This innovative approach aims to reduce the carbon footprint of traditional shoe production and make the brand more sustainable. The company's LightSpray flying fibre technology has also been praised for reducing CO2 emissions by 75% compared to ordinary sports shoes.
On's success is not just limited to its high-end products, with sales on track to increase by over a third this year, reaching nearly £2.8 billion. Despite the rise of online shopping, On is expanding rapidly through its retail presence, opening up to seven stores in London and plans for up to 25 more outlets.
The brand's collaborations have also helped to boost its popularity, including partnerships with luxury brands LOEWE, actor Zendaya, singer FKA twigs, and Burna Boy. Its shoe designs are often praised for their unique design and comfort, appealing to consumers looking for a high-performance product.
On's success is attributed to its co-founder Allemann's vision of creating an innovation brand that combines technology with fashion. The company's inspirations come from disruptors like Apple and Dyson, which have successfully combined innovative designs with cutting-edge technologies.
As On looks to expand further into new markets and products, it appears that the brand is well-positioned to challenge Nike and Adidas in the sportswear market. With its focus on innovation, sustainability, and community building, On is poised for continued growth and success.
On, a Swiss sports brand, is using cutting-edge technology and its innovative approach to challenge the dominance of global giants Nike and Adidas in the sportswear market. The company's co-founder, David Allemann, believes that its focus on innovation and user experience will set it apart from competitors.
With the help of technology, On has developed a robot-led production line where shoes are made using just nine robots in Zurich, with plans to open its first robot-led factory soon. This innovative approach aims to reduce the carbon footprint of traditional shoe production and make the brand more sustainable. The company's LightSpray flying fibre technology has also been praised for reducing CO2 emissions by 75% compared to ordinary sports shoes.
On's success is not just limited to its high-end products, with sales on track to increase by over a third this year, reaching nearly £2.8 billion. Despite the rise of online shopping, On is expanding rapidly through its retail presence, opening up to seven stores in London and plans for up to 25 more outlets.
The brand's collaborations have also helped to boost its popularity, including partnerships with luxury brands LOEWE, actor Zendaya, singer FKA twigs, and Burna Boy. Its shoe designs are often praised for their unique design and comfort, appealing to consumers looking for a high-performance product.
On's success is attributed to its co-founder Allemann's vision of creating an innovation brand that combines technology with fashion. The company's inspirations come from disruptors like Apple and Dyson, which have successfully combined innovative designs with cutting-edge technologies.
As On looks to expand further into new markets and products, it appears that the brand is well-positioned to challenge Nike and Adidas in the sportswear market. With its focus on innovation, sustainability, and community building, On is poised for continued growth and success.
I think On is like, totally changing the game with this robot-led production line thing! Who needs 1000 robots to make shoes when you can do it with just nine? 
It's all about reducing that carbon footprint and making sustainable fashion happen. And their LightSpray tech is no joke - 75% less CO2 emissions than regular sports shoes? That's lit 
! They're not just innovating, they're revolutionizing the way we make stuff. Love how On is also pushing boundaries with its collaborations, working with luxury brands and artists to create something truly unique. I mean, who wouldn't want a shoe designed by Zendaya or FKA twigs? 
It's all about that high-performance style life! 
but at the same time, I think they're being a bit too big for their britches... like, have you seen the price tag on some of those shoes? 
It's crazy! And what's with all this focus on tech and sustainability? Don't get me wrong, it's cool and all, but can't we just enjoy a good pair of kicks without all the bells and whistles? 
I mean, On's LightSpray flying fibre technology is pretty neat, but 75% reduction in CO2 emissions sounds like a bunch of marketing hype to me... still, I guess it's better than the status quo? 
, this Swiss sports brand On is about to shake things up big time! I've got my finger on the pulse and from what I can gather, their innovative tech and chutzpah will give those giants like Nike and Adidas a serious run for their money 
. And let's be real, who wouldn't want to cop some shoes from Zendaya or Burna Boy? 
! As someone who's been following their journey since they first started out, it's awesome to see them taking aim at the big boys like Nike and Adidas 
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. Plus, with sales on track to increase by over 30% this year, I think we're looking at some serious growth here 
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. As consumers, we need more brands like this who are thinking about the impact they have on the planet. So, fingers crossed for On as they continue to innovate and disrupt the sportswear market 
also love the lightSpray tech, 75% less CO2 emissions? 
. Plus, collaborations with luxury brands & celebrities are killin it 
. I'm low-key hyped for On's future plans, especially with their focus on innovation & community buildin 
. They're definitely one to watch in the sportswear market 
they're literally killing it with their tech and design on top of being super sustainable which is so important to me