Fitness scams are rife in the lead-up to a new year, with cybercriminals preying on people's desire to get fit and healthy. On social media platforms like Facebook, you'll often see ads promising discounted gym memberships or personal training deals that seem too good to be true. But, beware - these ads may be outright scams.
The tactic is simple: create a convincing ad that looks identical to one from a legitimate business, but with slightly different characters in the web address. This can include swapping out letters like "O" for zeros. Once you've clicked on the link and paid your money, the scammer will have your bank details and may even offer a fake training plan or app to keep you hooked.
Experts warn that these scams are often cloned from legitimate sites, using freely available AI technologies to manipulate images and make muscles appear more bulging in order to lure people in with tales of success. The real goal is always the same: get your money and then collect as much data as possible about you.
So, how can you spot a fitness scam? First, be wary of ads that create a sense of urgency - if it seems too good to be true, it probably is. Check for limited-time offers or extreme discounts, which are common tactics used by scammers to prompt people into acting quickly without doing their research.
When it comes to paying for any membership or training plan, be cautious about handing over your bank details. The scammer will take the payment you expect and then store it for use in a future fraud. To avoid falling victim, pay close attention to the address of the website you land on - if it looks too good (or bad) to be true, it probably is.
If you think you've been scammed, contact your bank immediately and report the incident to Action Fraud, the central hub for fraud and online crime. Remember: it's always better to go directly to the official website or app of a gym or fitness brand rather than following a link from an unsolicited email or social message.
The new year may be a fresh start, but scammers are already on the lookout for their next victim. Stay safe out there!
The tactic is simple: create a convincing ad that looks identical to one from a legitimate business, but with slightly different characters in the web address. This can include swapping out letters like "O" for zeros. Once you've clicked on the link and paid your money, the scammer will have your bank details and may even offer a fake training plan or app to keep you hooked.
Experts warn that these scams are often cloned from legitimate sites, using freely available AI technologies to manipulate images and make muscles appear more bulging in order to lure people in with tales of success. The real goal is always the same: get your money and then collect as much data as possible about you.
So, how can you spot a fitness scam? First, be wary of ads that create a sense of urgency - if it seems too good to be true, it probably is. Check for limited-time offers or extreme discounts, which are common tactics used by scammers to prompt people into acting quickly without doing their research.
When it comes to paying for any membership or training plan, be cautious about handing over your bank details. The scammer will take the payment you expect and then store it for use in a future fraud. To avoid falling victim, pay close attention to the address of the website you land on - if it looks too good (or bad) to be true, it probably is.
If you think you've been scammed, contact your bank immediately and report the incident to Action Fraud, the central hub for fraud and online crime. Remember: it's always better to go directly to the official website or app of a gym or fitness brand rather than following a link from an unsolicited email or social message.
The new year may be a fresh start, but scammers are already on the lookout for their next victim. Stay safe out there!