Thomas Tuchel, England's men's national team coach, is on the cusp of winning his first major international title with his squad. But could the key to his success be a technological edge that even some of the world's greatest footballers can't match - Artificial Intelligence?
AI is being used by the FA in a variety of ways. Data scientists and analysts are pouring over vast amounts of data on England players past and present, searching for patterns and trends that could give them an advantage over their opponents.
From penalty taking to player wellbeing, AI is underpinning every aspect of the team's preparation for next year's World Cup tournament in North America. The data is being used to create detailed visual aids that help coaches and players understand how to approach penalties and improve their decision making on the pitch.
Conor Coady, a member of England squads at Euro 2020 and the 2022 World Cup, has praised the use of AI in improving his game. 'The penalty stuff really opened my eyes,' he says. 'We had a big meeting before the Euros - there was a diagram up on the board of where you're more likely to score, then they would give you individualised information on where they think is best for you to go.'
But can this new technology be used by teams like Iceland, who are struggling financially and technologically? Tom Goodall, an analyst from Iceland, says 'I think AI will widen the gap. England have basically unlimited resources... We are the polar opposite of that.'
While there are concerns about the impact of AI on jobs in football, some see it as a way to augment human decision making, rather than replace it entirely. Rhys Long, head of performance insights and analysis at the FA, says 'AI won't be picking the team and it won't be playing the game... But if you can get your coaches to use it effectively, and in turn it helps our players, then that is a good competitive advantage.'
As England look to take on the world's greatest footballers in North America next year, one thing is clear - they will be using AI as part of their preparation. Can this cutting-edge technology help them win their first World Cup title since 1966?
AI is being used by the FA in a variety of ways. Data scientists and analysts are pouring over vast amounts of data on England players past and present, searching for patterns and trends that could give them an advantage over their opponents.
From penalty taking to player wellbeing, AI is underpinning every aspect of the team's preparation for next year's World Cup tournament in North America. The data is being used to create detailed visual aids that help coaches and players understand how to approach penalties and improve their decision making on the pitch.
Conor Coady, a member of England squads at Euro 2020 and the 2022 World Cup, has praised the use of AI in improving his game. 'The penalty stuff really opened my eyes,' he says. 'We had a big meeting before the Euros - there was a diagram up on the board of where you're more likely to score, then they would give you individualised information on where they think is best for you to go.'
But can this new technology be used by teams like Iceland, who are struggling financially and technologically? Tom Goodall, an analyst from Iceland, says 'I think AI will widen the gap. England have basically unlimited resources... We are the polar opposite of that.'
While there are concerns about the impact of AI on jobs in football, some see it as a way to augment human decision making, rather than replace it entirely. Rhys Long, head of performance insights and analysis at the FA, says 'AI won't be picking the team and it won't be playing the game... But if you can get your coaches to use it effectively, and in turn it helps our players, then that is a good competitive advantage.'
As England look to take on the world's greatest footballers in North America next year, one thing is clear - they will be using AI as part of their preparation. Can this cutting-edge technology help them win their first World Cup title since 1966?