Twitter Purge: How Elon Musk Single Out the New York Times
In a bizarre twist, Twitter's long-planned purge of blue check marks has not gone as expected. Instead of targeting high-profile users across the board, the platform singled out one notable account - that of the New York Times.
The main account for the prominent news outlet lost its coveted blue verification mark over the weekend, leaving many to wonder why. The Times had previously stated it would not pay for Twitter's new subscription-based verification service, which requires users to pay $8 per month to join Twitter Blue.
Elon Musk, who has been threatening to take away "legacy" blue check marks since buying Twitter last fall, responded to the situation with a characteristic tweet. After a user posted a meme about the Times declining to pay for verification, Musk said, "Oh ok, we'll take it off then." He then lashed out at the outlet in a series of tweets, claiming its coverage is boring and "propaganda."
The move highlights how Musk often appears to make decisions based on whims rather than policy. While Twitter had announced plans to wind down blue checks granted under its old system on April 1, the new label for verified accounts has obscured the reason why users are considered notable.
Most legacy blue check holders found that their verification marks had not disappeared but were instead appended with a new label, leaving it unclear whether verified accounts are actual individuals or simply users who have paid to join Twitter Blue. Other accounts from major publications, including those for its arts, travel, and books content, remained verified.
The situation has sparked concerns about the clarity of Twitter's verification system. Experts say that by reserving verification for paid users, Musk may be creating an environment where people can scam or impersonate high-profile users more easily. The move also raises questions about how Twitter will distinguish between verified accounts and those who are simply paying to join its platform.
The confusion has added another layer of whiplash to users, many of whom have long relied on blue checks as a way to verify the authenticity of Twitter's most prominent users.
In a bizarre twist, Twitter's long-planned purge of blue check marks has not gone as expected. Instead of targeting high-profile users across the board, the platform singled out one notable account - that of the New York Times.
The main account for the prominent news outlet lost its coveted blue verification mark over the weekend, leaving many to wonder why. The Times had previously stated it would not pay for Twitter's new subscription-based verification service, which requires users to pay $8 per month to join Twitter Blue.
Elon Musk, who has been threatening to take away "legacy" blue check marks since buying Twitter last fall, responded to the situation with a characteristic tweet. After a user posted a meme about the Times declining to pay for verification, Musk said, "Oh ok, we'll take it off then." He then lashed out at the outlet in a series of tweets, claiming its coverage is boring and "propaganda."
The move highlights how Musk often appears to make decisions based on whims rather than policy. While Twitter had announced plans to wind down blue checks granted under its old system on April 1, the new label for verified accounts has obscured the reason why users are considered notable.
Most legacy blue check holders found that their verification marks had not disappeared but were instead appended with a new label, leaving it unclear whether verified accounts are actual individuals or simply users who have paid to join Twitter Blue. Other accounts from major publications, including those for its arts, travel, and books content, remained verified.
The situation has sparked concerns about the clarity of Twitter's verification system. Experts say that by reserving verification for paid users, Musk may be creating an environment where people can scam or impersonate high-profile users more easily. The move also raises questions about how Twitter will distinguish between verified accounts and those who are simply paying to join its platform.
The confusion has added another layer of whiplash to users, many of whom have long relied on blue checks as a way to verify the authenticity of Twitter's most prominent users.