Activision's Latest Gamble: AI-Generated Art in Call of Duty: Black Ops 7
The latest installment in the Call of Duty franchise has sparked controversy among gamers and developers alike. Activision's decision to incorporate AI-generated art assets into the over 680 Calling Cards, collectible backgrounds that can be earned through in-game achievements or purchases, has raised eyebrows. These cards, which were used to showcase the game's multiplayer mode, feature art that eerily mimics the animation style of ChatGPT, a popular AI chatbot.
While Activision has confirmed that the development team utilized "generative AI tools" to help develop some in-game assets, it's clear that these tools were employed to cut costs. The use of AI-generated art in the game could have been a shrewd move for the developer, saving money during the development process. However, the resulting aesthetic has left many questioning the value and quality of the final product.
The inclusion of AI-generated art assets in the game's campaign mode is where things take a turn for the worse. The lack of polish in these animations has been likened to an animation style reminiscent of Studio Ghibli, but it's a far cry from the high-quality visuals gamers have come to expect from Activision.
Moreover, the requirement for an internet connection to play the campaign mode, despite its design intended for multiplayer, is another red flag. The inability to pause the game even when playing with bots raises questions about the developer's attention to detail and commitment to quality.
As Call of Duty: Black Ops 7 launches on Xbox Game Pass, it remains to be seen how this decision will impact player enthusiasm. With its AI-generated art assets and questionable design choices, some may view this move as a cost-cutting measure that undermines the gaming experience. The game's campaign mode is the more pressing issue, and gamers are left wondering what other compromises were made in the pursuit of efficiency.
The use of AI-generated art in games has opened up new avenues for creative expression, but it also raises concerns about artistic integrity and the value of human craftsmanship. As Activision continues to push the boundaries of AI-generated content, it remains to be seen whether this trend will become a permanent fixture in the gaming industry.
The latest installment in the Call of Duty franchise has sparked controversy among gamers and developers alike. Activision's decision to incorporate AI-generated art assets into the over 680 Calling Cards, collectible backgrounds that can be earned through in-game achievements or purchases, has raised eyebrows. These cards, which were used to showcase the game's multiplayer mode, feature art that eerily mimics the animation style of ChatGPT, a popular AI chatbot.
While Activision has confirmed that the development team utilized "generative AI tools" to help develop some in-game assets, it's clear that these tools were employed to cut costs. The use of AI-generated art in the game could have been a shrewd move for the developer, saving money during the development process. However, the resulting aesthetic has left many questioning the value and quality of the final product.
The inclusion of AI-generated art assets in the game's campaign mode is where things take a turn for the worse. The lack of polish in these animations has been likened to an animation style reminiscent of Studio Ghibli, but it's a far cry from the high-quality visuals gamers have come to expect from Activision.
Moreover, the requirement for an internet connection to play the campaign mode, despite its design intended for multiplayer, is another red flag. The inability to pause the game even when playing with bots raises questions about the developer's attention to detail and commitment to quality.
As Call of Duty: Black Ops 7 launches on Xbox Game Pass, it remains to be seen how this decision will impact player enthusiasm. With its AI-generated art assets and questionable design choices, some may view this move as a cost-cutting measure that undermines the gaming experience. The game's campaign mode is the more pressing issue, and gamers are left wondering what other compromises were made in the pursuit of efficiency.
The use of AI-generated art in games has opened up new avenues for creative expression, but it also raises concerns about artistic integrity and the value of human craftsmanship. As Activision continues to push the boundaries of AI-generated content, it remains to be seen whether this trend will become a permanent fixture in the gaming industry.