Black Friday mania descended upon Bass Pro Shops in San Jose, with scores of eager shoppers lining up outside the store overnight to snag coveted deals. According to estimates, around 450 people made it to the store by morning, marking a big year for the retailer.
Some enthusiasts were willing to go to extreme lengths - one couple even braved a two-and-a-half-hour drive from Templeton, California, just to be among the first 250 shoppers and claim some of the highly sought-after gift cards. The women said they wanted to secure their spots before the doors opened, with some deals offering discounts as high as 80% off.
To add to the frenzy, customers were also competing for early bird prizes, including a top-of-the-line gift card worth up to $500. The competition was fierce enough that many shoppers had to bundle up and brave the elements in order to secure their spots.
While exact figures aren't available, the store's enthusiasm for Black Friday sales is clear: it's become one of their biggest events in recent years.
Some enthusiasts were willing to go to extreme lengths - one couple even braved a two-and-a-half-hour drive from Templeton, California, just to be among the first 250 shoppers and claim some of the highly sought-after gift cards. The women said they wanted to secure their spots before the doors opened, with some deals offering discounts as high as 80% off.
To add to the frenzy, customers were also competing for early bird prizes, including a top-of-the-line gift card worth up to $500. The competition was fierce enough that many shoppers had to bundle up and brave the elements in order to secure their spots.
While exact figures aren't available, the store's enthusiasm for Black Friday sales is clear: it's become one of their biggest events in recent years.