Wikipedia's Quarter-Life Crisis: Navigating AI-Driven Changes
As Wikipedia turns 25, the online encyclopedia finds itself facing an existential crisis brought on by artificial intelligence (AI). The platform, which draws 15 billion page views a month, is struggling to stay relevant amidst the rise of AIs like ChatGPT and Perplexity that are increasingly relying on Wikipedia's vast archive.
A recent decline in human traffic to Wikipedia has raised concerns about its long-term sustainability. According to Marshall Miller, senior director of product at the Wikimedia Foundation, the site's 8% drop in recent months coincides with the emergence of AIs as search features. While users are less likely to click through to the source when information is already embedded in the AI-generated response, Wikipedia still plays a crucial role in the online information ecosystem.
The spread of AIs has created a paradox for Wikipedia. On one hand, declining page views threaten its main source of revenue and risk shrinking the community of volunteer editors who sustain it. On the other hand, the platform's vast archive is being distributed through AI tools, potentially reaching more users than ever before.
To mitigate these risks, Wikipedia is adapting to stay financially and editorially viable. The organization is introducing features such as Edit Check, which offers real-time feedback on proposed edits, and developing new tools like Tone Check to ensure articles adhere to a neutral point of view. Additionally, Wikipedia is enhancing its mobile edit features and exploring video content to appeal to younger audiences.
Tech companies are recognizing the value of keeping Wikipedia relevant, with several major corporations joining Wikimedia Enterprise, a commercial product that allows corporations to pay for large-scale access and distribution of Wikipedia content. The partnership aims to support the platform's mission while addressing the challenges posed by AI-driven changes.
Wikipedia's commitment to knowledge dissemination is unwavering. "Our whole thing is knowledge dissemination to anyone that wants it, anywhere that they want it," says Lane Becker, senior director of earned revenue at the Wikimedia Foundation. By embracing AIs in a responsible and value-aligned manner, Wikipedia can accelerate its mission for the next 25 years and beyond.
As Wikipedia turns 25, the online encyclopedia finds itself facing an existential crisis brought on by artificial intelligence (AI). The platform, which draws 15 billion page views a month, is struggling to stay relevant amidst the rise of AIs like ChatGPT and Perplexity that are increasingly relying on Wikipedia's vast archive.
A recent decline in human traffic to Wikipedia has raised concerns about its long-term sustainability. According to Marshall Miller, senior director of product at the Wikimedia Foundation, the site's 8% drop in recent months coincides with the emergence of AIs as search features. While users are less likely to click through to the source when information is already embedded in the AI-generated response, Wikipedia still plays a crucial role in the online information ecosystem.
The spread of AIs has created a paradox for Wikipedia. On one hand, declining page views threaten its main source of revenue and risk shrinking the community of volunteer editors who sustain it. On the other hand, the platform's vast archive is being distributed through AI tools, potentially reaching more users than ever before.
To mitigate these risks, Wikipedia is adapting to stay financially and editorially viable. The organization is introducing features such as Edit Check, which offers real-time feedback on proposed edits, and developing new tools like Tone Check to ensure articles adhere to a neutral point of view. Additionally, Wikipedia is enhancing its mobile edit features and exploring video content to appeal to younger audiences.
Tech companies are recognizing the value of keeping Wikipedia relevant, with several major corporations joining Wikimedia Enterprise, a commercial product that allows corporations to pay for large-scale access and distribution of Wikipedia content. The partnership aims to support the platform's mission while addressing the challenges posed by AI-driven changes.
Wikipedia's commitment to knowledge dissemination is unwavering. "Our whole thing is knowledge dissemination to anyone that wants it, anywhere that they want it," says Lane Becker, senior director of earned revenue at the Wikimedia Foundation. By embracing AIs in a responsible and value-aligned manner, Wikipedia can accelerate its mission for the next 25 years and beyond.