Lenovo Takes Center Stage at CES Amid Fading Chinese Tech Presence
The Consumer Electronics Show (CES), once dominated by Chinese tech giants, has seen Lenovo emerge as a notable exception to the trend of declining Chinese participation. The world's largest PC maker held its annual product launch event, Tech World, at Las Vegas's Sphere venue, showcasing its latest products and services in an effort to gain traction in the US market.
Lenovo's strategy includes co-marketing with major tech brands, inviting senior executives to share the stage. At CES 2026, Lenovo chairman and CEO Yuanqing Yang was joined by Nvidia's Jensen Huang, AMD CEO Lisa Su, and Intel CEO Lip-Bu Tan, who had delivered their own keynotes earlier in the week.
The company's focus on Hybrid A.I., led by Qira, a cross-device personal A.I. "super agent," was a highlight of its presentation. Lenovo also unveiled new AI-powered PCs across its Yoga, IdeaPad, ThinkPad, and ThinkCentre Aura Edition lines, as well as new Motorola flagship smartphones, including a special-edition Razr for the FIFA World Cup 2026.
Lenovo's brand push in the US market extends beyond technology, with high-profile sports partnerships. The company is an official partner of the FIFA World Cup 2026 and a major sponsor of Formula 1. At CES 2026, Lenovo hosted a ticket raffle offering attendees a chance to win an all-inclusive ticket to FIFA World Cup quarterfinal matches.
Lenovo's CEO, Yuanqing Yang, has stated that the US is an important market for the company, aiming to become a solid no.3 in North America. However, American consumers account for less than 20 percent of Lenovo's total revenue, according to Yang. The company trails HP and Dell in the US PC market.
In recent years, Chinese companies have significantly reduced their participation at CES, with the number of exhibitors falling from over 1,500 in 2018 to fewer than 500 in 2023. Notable absentees include Huawei, DJI, and Alibaba. Despite this decline, Lenovo has emerged as a notable exception, using its presence at CES to drive its business in the US market.
The Consumer Electronics Show (CES), once dominated by Chinese tech giants, has seen Lenovo emerge as a notable exception to the trend of declining Chinese participation. The world's largest PC maker held its annual product launch event, Tech World, at Las Vegas's Sphere venue, showcasing its latest products and services in an effort to gain traction in the US market.
Lenovo's strategy includes co-marketing with major tech brands, inviting senior executives to share the stage. At CES 2026, Lenovo chairman and CEO Yuanqing Yang was joined by Nvidia's Jensen Huang, AMD CEO Lisa Su, and Intel CEO Lip-Bu Tan, who had delivered their own keynotes earlier in the week.
The company's focus on Hybrid A.I., led by Qira, a cross-device personal A.I. "super agent," was a highlight of its presentation. Lenovo also unveiled new AI-powered PCs across its Yoga, IdeaPad, ThinkPad, and ThinkCentre Aura Edition lines, as well as new Motorola flagship smartphones, including a special-edition Razr for the FIFA World Cup 2026.
Lenovo's brand push in the US market extends beyond technology, with high-profile sports partnerships. The company is an official partner of the FIFA World Cup 2026 and a major sponsor of Formula 1. At CES 2026, Lenovo hosted a ticket raffle offering attendees a chance to win an all-inclusive ticket to FIFA World Cup quarterfinal matches.
Lenovo's CEO, Yuanqing Yang, has stated that the US is an important market for the company, aiming to become a solid no.3 in North America. However, American consumers account for less than 20 percent of Lenovo's total revenue, according to Yang. The company trails HP and Dell in the US PC market.
In recent years, Chinese companies have significantly reduced their participation at CES, with the number of exhibitors falling from over 1,500 in 2018 to fewer than 500 in 2023. Notable absentees include Huawei, DJI, and Alibaba. Despite this decline, Lenovo has emerged as a notable exception, using its presence at CES to drive its business in the US market.
Lenovo's strategy of co-marketing with big tech brands is pretty smart. By sharing the stage with other CEOs, they're able to tap into those brands' existing fanbases and get their products seen by a wider audience. And it's cool that they're focusing on AI-powered PCs - I mean, who doesn't want a laptop that can learn your habits and preferences? 
The sports partnerships are also a nice touch - Lenovo's clearly trying to build some brand awareness in the US market beyond just selling tech gadgets.
they're totally shifting gears from chines tech dominance to american market, and its working 
co-marketing with top brands like nvidia, amd & intel is def a smart move, plus who wouldn't want to win a ticket to the fifa world cup? 
lenovo's hybrid ai focus is also super cool, qira is like a personal ai "super agent" 
! And they partnered with big brands like Nvidia, AMD, and Intel 
which is a huge win for them. I'm not surprised tho, Lenovo's been trying to get into the US market for ages 
. They need to step up their game tho, cuz HP and Dell are still killing it in the PC market 
. But hey, Lenovo's on the right track, and if they keep pushing hard like this, they might just become that solid no.3 in North America 
I mean who else can rock the stage with these big names like Jensen Huang and Lisa Su? 
they've been low-key killing the game for years but now it's time for everyone to take notice 
lenovo's sports partnerships are also super cool, who wouldn't want an all-inclusive FIFA world cup ticket? 
but seriously tho, lenovo's been trying to break into the US market for ages and it's about time they got the recognition they deserve 
i'm low-key excited about those new moto razr phones too, especially the special edition FIFA world cup one 
. And good luck getting any info from the comments section - all I see are spam ads and irrelevant posts 
. Anyway, back to Lenovo... I think it's cool that they're putting more focus on AI in their products 
Can't the company just give away some free laptops or something 
. Also, 20% of revenue from the US market is kinda sad 
. Still, Lenovo seems to be doing alright for itself...
! they're really pushing their hybrid AI tech and it's so cool 
. I love that they've got a special-edition Razr for FIFA World Cup 2026 
. Lenovo's trying to become no.3 in North America, that's ambitious 
! I mean, Chinese tech giants were supposed to be the main attraction, but Lenovo's all about that US market life 
. We'll have to see if Lenovo can actually deliver on that US market goal, but for now, they're definitely the stars of CES 
game changer! 
Qira is like a super agent for your devices 
Their CEO Yuanqing Yang wants to become no.3 in North America 
Still a great effort from Lenovo 
I mean, I love football as much as the next guy, but if I wanted to watch that on my PC, I'd probably get a Dell or HP instead. 
. And their new AI-powered PCs and smartphones are straight fire 
.
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. Lenovo's really tryin' to make a push in the US market, which is good news for consumers 
. I just hope they can keep up with the competition and become that solid no.3 in North America 
.
It's like they're trying to prove that Chinese tech isn't a one-trick pony 
. And I gotta say, those AI-powered PCs look 
. Guess you could say Lenovo's the new face of Chinese tech at CES