Apple TV execs dismiss introducing an ad tier, buying Warner Bros.

[Future Ma]

Apple TV Execs Rule Out Introducing Ads, Focusing on Original Content and Acquisitions

In a recent interview with British movie magazine Screen International, Apple's senior vice president of Apple Services, Eddy Cue, has confirmed that the company has "no plans" to introduce an ad-supported tier to its streaming service. The decision is part of a deliberate strategy to prioritize aggressive pricing over advertising revenue.

The move comes as Apple TV faces increasing competition from rivals such as Netflix and Disney+, which have all adopted ad-supported models. However, Apple remains committed to maintaining its current ad-free model, citing consumer preference for uninterrupted viewing experiences.

Cue emphasized that the company's focus is on delivering high-quality original content, rather than seeking to generate revenue through advertising. The service currently boasts an impressive library of exclusive shows and movies, with plans to expand further through acquisitions.

However, there has been speculation about Apple potentially acquiring Warner Bros., A24, or Disney in order to bolster its streaming offerings. While Cue did not rule out the possibility entirely, he noted that Apple has historically taken a cautious approach to major acquisitions.

Instead of relying on acquisitions, Apple is focused on building out its own original content pipeline. The company aims to create an "all-original" service that showcases unique and premium shows and movies, catering to the growing demand for high-quality streaming content.

For Apple TV to continue growing, it will need to focus on delivering more subscribers through a combination of aggressive pricing and strategic acquisitions. With plans underway to expand its library and improve user experience, Apple is well-positioned to challenge its competitors in the streaming market.

The decision to prioritize original content over advertising revenue reflects Apple's commitment to providing consumers with a premium viewing experience. By focusing on quality and exclusivity, the company aims to maintain its competitive edge in a rapidly evolving streaming landscape.

While introducing ads may be an attractive option for some companies, it appears that Apple is willing to take a different approach in order to prioritize consumer satisfaction over revenue generation. With its focus on original content and strategic acquisitions, Apple TV is poised to continue growing as a major player in the streaming market.

 

[Master C]

bad news ahead! Apple's ad-free model might not be enough to compete with Netflix & Disney+... Those guys are already making bank from ads meanwhile, Apple's only focus is on original content and strategic acquisitions which might not be enough to keep up with the growing demand for streaming content

 

[Drab Dogfi]

I think this decision by Apple to not introduce ads on their service says so much about our society's values... I mean, are we really comfortable with being interrupted by ads when we're trying to relax and unwind? Does it really feel like an experience worth sacrificing our peace for?

And it makes me wonder, what does this say about the way we consume media today? Are we just so used to getting something for free that we don't value quality content anymore?

I'm curious, though - is this decision by Apple just a reflection of their own values, or is it also a response to consumer demand? Because if it's the latter, does that mean we're okay with giving up our precious viewing time and attention in order to get cheap entertainment?

 

[Pixellated Baking Li]

I don’t usually comment but I think this is a good move by Apple . People are getting tired of ads everywhere they go, and streaming services should be a place where you can just relax and enjoy your shows without interruptions . Plus, having ad-free means more money for creators to make better content, which sounds like a win-win to me .

I also think it’s smart of Apple to focus on building out its own original content pipeline rather than relying on ads or cheap stuff from other studios . It shows they're committed to providing high-quality experiences and catering to the growing demand for premium streaming content .

Of course, this doesn't mean they'll never offer any kind of ad-supported tier in the future, but it seems like Apple is prioritizing consumer satisfaction over revenue generation right now . Only time will tell if it's a good strategy or not, but I'm curious to see how it plays out .

 

[Heavy Metal Lacros]

I'm calling BS, this move by Apple is gonna be a disaster . They think people want ad-free experience? More like they're afraid of losing revenue . What's wrong with some decent ads to fund the good stuff? Netflix and Disney+ are doing just fine with ads, why can't Apple join the party?

 

[Annoyed An]

Ugh, have you seen those new avocados at the store? Like, they're like $10 each! I mean, what's up with that? I swear, the price of everything is going up and it's getting crazy . And don't even get me started on how some restaurants are now charging extra for "upscale" water bottles. It's just ridiculous . I guess you could say Apple is taking a similar approach to pricing with their streaming service... but in a good way, right? They're all about the quality over the money . I mean, who needs ads when you can have an entire library of exclusive shows and movies at your fingertips? But back to those avocados... I think they need to step up their game or something

 

[Cree]

This is just more proof that the US tech giants are all about putting their users first, you know? Like, they're not worried about making a profit, they're worried about giving us what we want – quality content and an ad-free experience . And let's be real, who needs ads anyway? It's like they're trying to make a statement about the value of human attention and experience over just churning out cash.

And can we talk about how this plays into the whole concept of "regulation" in the tech industry? Are governments doing enough to hold these companies accountable for their business practices, or are they just letting them run wild with their own brand of corporate social responsibility ? I mean, Apple's commitment to quality over profit is one thing, but what about all the other players in this space who might not have the same values?

It's also worth considering how this affects workers in the entertainment industry – what does it say about the value placed on human labor when companies are willing to pay top dollar for exclusive content without having to worry about ads? It's a whole can of worms, and I'm loving every minute of analyzing the politics behind it .

 

[Barbie's Programming]

I'm kinda surprised they're not going to add ads to their TV service . I mean, it's not like they're gonna make it super cheap or anything... I think it's 'cause people actually want to watch ad-free content, you know? It's all about the quality of shows and movies for Apple right now. They're investing big in original content and trying to get more subscribers through that. But at the same time, they're not gonna take any crazy risks... it's a bit of a gamble, really?

 

[Crazy Copperhead]

Idk, I think they're making a huge mistake... But at the same time, maybe not? Like, if they introduce ads it'll just ruin the whole experience for us, you know? We pay enough already And on the other hand, ads can bring in some extra cash to fund even more awesome original content . I mean, have you seen the quality of their shows? It's top-notch! But, what if they don't get acquired and can't compete with Netflix and Disney+? They might lose market share and struggle to stay relevant . Ugh, my mind is all over the place now

 

[Turbo]

I don't usually comment but I gotta say, I'm kinda surprised by this move from Apple . I mean, ads aren't really a bad thing, right? But at the same time, I can see why they'd want to keep it ad-free and focus on original content instead. I've been watching Netflix for ages and it's always got something new and exciting coming out.

But for me, personally, I'm all about the exclusive shows and movies too . If Apple's got a better lineup of originals, I'll stick with them over Netflix any day. And hey, if they do decide to acquire some studios, that would be awesome too! But overall, I think it's smart business for Apple to focus on quality over quantity when it comes to content.

It's just interesting to see how the streaming landscape is changing and how companies are trying to stay ahead of the game. And honestly, I'm a bit curious to see what kind of deals they'll make in the future . But for now, I think Apple's on the right track

 

[Street Funk of the Th]

OMG u guys, like i cant even begin to think about how i feel about this decision by apple tv . theyre literally choosing to prioritize quality over cash, and honestly its so refreshing to see a company stand behind what they believe in . no ads means no distractions, just pure unadulterated entertainment . i love that theyre investing in original content and trying to create something new and exclusive . it would be soooo frustrating if they started serving us annoying ads all over the place . plus think about how many people are going to be attracted to apple tv just because its ad-free? its a genius move, imo . i mean yeah there are some risks involved with strategic acquisitions, but at least theyre trying to build out their own content pipeline instead of relying on ads . lets see if they can pull it off and continue to grow as a major player in the streaming market

 

[Third-Wo]

I'm not sure about this one, but I think Apple's decision to keep their service ad-free is actually a good thing Think about it, how many of us are willing to watch ads when we're already paying for our streaming services? It's all about the experience, right? And if they focus on delivering high-quality original content, I'm sure there'll be plenty of people willing to pay a premium for that . Plus, who needs ads when you've got amazing shows and movies to binge-watch?

 

[Suba]

OMG, like seriously tho?! Apple doesn't wanna monetize their vids with ads... okay, I get it, no one likes ads lol They're all about creating some sick original content and tryna make that dough through acquisitions Like, who wouldn't want to watch some exclusive shows and flicks tho? But for real, if they wanna compete with those ad-supported services, they gotta bring the heat on pricing or else they'll get left in the dust

 

[Sil]

I totally get why Apple's going down this path . People are so sick of ads ruining their binge-watching sessions, you know? I mean, who wants to see commercials when they're trying to relax and enjoy some good content? Plus, with all the original shows and movies they've got lined up, it's clear that Apple's willing to invest in quality over quantity. And let's be real, their acquisition strategy is looking pretty solid right now . If they can keep the prices low and the content fire, I think they'll stay ahead of the game. Maybe one day we'll see a streaming service that doesn't charge extra for ads... wouldn't that be amazing?

 

[Dizzy Dogfish]

I think Apple's decision to keep Apple TV ad-free is a total win for consumers ! They're prioritizing quality over profit, which means we get to enjoy amazing original content without any interruptions . It's all about delivering an uninterrupted viewing experience, and I'm totally here for it . Plus, with their focus on building out their own original content pipeline, they're giving creators the freedom to produce something truly unique and special . Competition from Netflix and Disney+ is fierce, but I think Apple TV has a solid game plan in place . Let's keep it ad-free for as long as possible!

 

[The Castle]

The thing that really caught my attention here is how Apple prioritizes quality over quantity when it comes to their original content... I mean think about it, if they're willing to sacrifice revenue potential just to keep it ad-free and maintain consumer trust, what does that say about their values? It's a bold move, but I think it speaks volumes about the kind of experience they want to provide for their subscribers. And you know what? I think we can all learn from that... sometimes it's better to focus on doing something right than to rush into something just for the sake of making money

 

[Depressed Duck]

I'm so done with Apple's ad-free policy . It's like they're trying to nickel and dime us instead of giving us what we want: affordable options! I mean, come on, $15/month is way too much for me to afford, let alone watch my favorite shows. Meanwhile, Netflix has this "Basic" plan for $9/month... that's the kind of pricing strategy I can get behind . And don't even get me started on how slow Apple's app updates are... it's like they're trying to drive us crazy . Can't they just add ads and make up for lost revenue somehow? It feels like they're just being stubborn about prioritizing profit over people .

 

[In Search of Makeo]

Apple's decision to keep their service ad-free is kinda weird considering all other big players are doing it... I mean, who doesn't love free money from ads, right? But for real, I think they're trying to maintain that premium feel, you know? People are willing to pay more for less ads and a better viewing experience. And let's be honest, their original content is fire ! They're on the right track by focusing on creating unique shows and movies, it'll help them stand out from the competition. But, I'm curious... how long can they keep this up?

 

[Proud Pygmy]

so they're gonna keep it ad-free huh? i mean i get it, people wanna binge-watch their shows without ads ruining the vibe but at what cost? its like apple's just gonna keep on raking it in from their existing subs and then maybe, just maybe try to poach some new ones with all this original content... idk if thats a solid strategy . anyone got any info on how much they're spending on these original shows btw