Amazon's AI Recap Video Debacle: A Lesson in Accountability
Prime Video has yanked an AI-generated recap video for Fallout's first season from its streaming platform after viewers pointed out it was riddled with inaccuracies. The clip, produced by Amazon's AI recap feature, was touted as the ability to "use AI to identify a show's most important plot points" and "create a visual summary." However, it got those "important plot points" alarmingly wrong.
The video's monotone text-to-speech narrator incorrectly stated that the show's flashbacks were set in the 1950s, when they are actually set in 2077. It also hallucinated an emotional climax for characters Walton Goggins' Ghoul and Ella Purnell's Lucy MacLean, saying they joined forces to find Lucy's father as a "die here or leave with me" scenario, when in reality, they were amicably pissed off.
Amazon has since pulled the video from Prime Video, after fans took to social media to express their outrage. The company's move can be seen as a proof of concept of bullying, given the adverse social media reaction to it on X/Twitter and Reddit. However, this isn't the first time Amazon has been taken to task by fans for its AI slop.
Just two weeks ago, subscribers noticed that Prime Video had released an AI beta for English and Latin American Spanish dubs for anime series Banana Fish, Vinland Saga, and No Game No Life. The issue wasn't so much the quality of the dubs but that it was an affront to voice actors, with Amazon charging extra on top of a monthly fee to remove ads.
Amazon's handling of the situation has been farcical. Kadokawa and Hidive, the company and streaming platform hosting No Game No Life, stated they had not approved an AI dub "in any form" and were unaware in advance about the feature. After criticism, Amazon rolled back its AI beta specifically for the English dub tracks, but not for the Latin American Spanish feature.
Subscribers have taken to cancelling their subscriptions in protest, with fans like Dragon Ball Super's Daman Mills going viral for calling out Amazon's AI garbage. Artists and consumers alike are demanding better, with some even calling for a boycott of Prime Video until Amazon improves its handling of voice acting and AI-generated content.
Prime Video has yanked an AI-generated recap video for Fallout's first season from its streaming platform after viewers pointed out it was riddled with inaccuracies. The clip, produced by Amazon's AI recap feature, was touted as the ability to "use AI to identify a show's most important plot points" and "create a visual summary." However, it got those "important plot points" alarmingly wrong.
The video's monotone text-to-speech narrator incorrectly stated that the show's flashbacks were set in the 1950s, when they are actually set in 2077. It also hallucinated an emotional climax for characters Walton Goggins' Ghoul and Ella Purnell's Lucy MacLean, saying they joined forces to find Lucy's father as a "die here or leave with me" scenario, when in reality, they were amicably pissed off.
Amazon has since pulled the video from Prime Video, after fans took to social media to express their outrage. The company's move can be seen as a proof of concept of bullying, given the adverse social media reaction to it on X/Twitter and Reddit. However, this isn't the first time Amazon has been taken to task by fans for its AI slop.
Just two weeks ago, subscribers noticed that Prime Video had released an AI beta for English and Latin American Spanish dubs for anime series Banana Fish, Vinland Saga, and No Game No Life. The issue wasn't so much the quality of the dubs but that it was an affront to voice actors, with Amazon charging extra on top of a monthly fee to remove ads.
Amazon's handling of the situation has been farcical. Kadokawa and Hidive, the company and streaming platform hosting No Game No Life, stated they had not approved an AI dub "in any form" and were unaware in advance about the feature. After criticism, Amazon rolled back its AI beta specifically for the English dub tracks, but not for the Latin American Spanish feature.
Subscribers have taken to cancelling their subscriptions in protest, with fans like Dragon Ball Super's Daman Mills going viral for calling out Amazon's AI garbage. Artists and consumers alike are demanding better, with some even calling for a boycott of Prime Video until Amazon improves its handling of voice acting and AI-generated content.
but yeah, the video was straight up wrong about fallout lol. like, come on amazon, you gotta have some quality control or something 
and now people are cancelling their subs because of it? that's crazy 
. they deserve better, and amazon should be doing better 
I'm not surprised that Amazon's AI recap video for Fallout's first season was a total mess 
...I mean, who needs accuracy when you're trying to pass off some AI generated nonsense as legit? 
But seriously, it highlights how our reliance on tech is making us lazy and expecting instant gratification. We want everything done for us, without putting in the effort to fact-check or double-check 
...they can't just slap some AI on a feature and expect it to work without any human oversight 
. The whole thing is a mess, from the inaccuracies in the recap video to the way they handled the backlash 
.
Charging extra for removing ads while still taking away the choice of ad-free content from subscribers is just basic 
. Amazon needs to get its act together and prioritize its users, not just churn out whatever's trendy with AI 
they were so hyped on that recap video only to find out it was all wrong 
and now ppl r callin out amazon for it like wat took u guys so long to listen 
and btw, has amazon ever actually listened to its customers before taking down a feature like this? 
. It's like Amazon is still figuring out how to use these tech tools 
without messing everything up 
. But, you know what? Maybe this is a good opportunity for them to step up their game 
. I mean, AI is awesome and all, but it's only as good as the people behind it 
. So, here's hoping Amazon takes some of this feedback to heart 
and starts doing better with their AI stuff 
.
... and now the people are taking action, cancelling their subs and all that... i don't blame them. prime video should really sort this out, get some better quality control in place before they release anything new... and as for amazon's handling of voice acting and AI-generated content... i feel like they're just trying to make a quick buck without thinking about the impact on their users 
.
Meanwhile, this isn't an isolated incident - I've seen reports of them pushing out buggy dubs and now people are cancelling their subscriptions because of it 
It's not just about the accuracy of the recap video, it's about Amazon prioritizing profits over quality content 
also gotta respect fans for speaking out and holding them accountable... cancelling subs is a good way to make a point 
what if amazon started using more anime soundtracks on prime video? could be a game changer 
.
... I mean, it's pretty wild that an AI couldn't even get the timeline right 
Charging extra to remove ads is just bad practice, you know? It's like, I want to support creators and all, but sometimes Amazon's just being... lazy 
but seriously, fans r not havin it & amazon's reaction is like "oh noes we made a mistake" 
. i feel u kadokawa & hidive, btw 
. AI for dubs sounds cool but voice actors deserve better compensation 4 the extra work. can't wait to see what other shenanigans amazon gets up to 
. People were hating on them so hard, but I guess it was only after Amazon got roasted online that they pulled them from production? 
? Yeah, we all know how that turned out. But I guess it's good that Prime Video listened to its users and pulled the video... eventually 
. But then, after all that criticism, they came back with a revised version... maybe Amazon can learn from that too? 
and btw what's up with amazon's ai beta for dubs? seems like they're just trying to make a buck off voice actors 
. This ain't just about AI, it's about accountability 
. Can't have a platform that's all hype but no substance... yet