ChatGPT, the popular AI chatbot, is set to roll out ads in the coming weeks. The move marks a significant shift for one of the world's most widely used AI products.
According to OpenAI, the company behind ChatGPT, ads will not influence the chatbot's responses and users will be able to opt-out of seeing ads on their free tier. Ads will appear in separate, clearly labeled boxes directly below the chatbot's answer.
The first ads will target logged-in users on ChatGPT's free tier as well as its paid Go tier, which is currently available in India, France, and other countries. The ads will be for products or services that match what a user has asked about, with OpenAI promising to only show relevant and non-intrusive content.
However, the company has also stated that it won't sell user data or expose conversations with ChatGPT to advertisers. Instead, advertisers will see aggregate ad performance metrics such as how many times an ad was shown in ChatGPT or how many users clicked on it.
OpenAI CEO Fidji Simo emphasizes that preserving trust and the user experience is key when introducing ads to ChatGPT. The company acknowledges that there are certain topics, like health or politics, where ads should not appear.
The introduction of ads into ChatGPT has long been expected, given its massive audience - over 800 million weekly active users who never pay for access to the chatbot. OpenAI is in dire need of revenue, having raised $64 billion from investors but generating only a fraction of that last year.
With this move, OpenAI aims to balance user experience with monetization. The company prioritizes "user trust and user experience over revenue" according to Simo. However, the question remains whether ChatGPT's ads can be rolled out without degrading the user experience.
According to OpenAI, the company behind ChatGPT, ads will not influence the chatbot's responses and users will be able to opt-out of seeing ads on their free tier. Ads will appear in separate, clearly labeled boxes directly below the chatbot's answer.
The first ads will target logged-in users on ChatGPT's free tier as well as its paid Go tier, which is currently available in India, France, and other countries. The ads will be for products or services that match what a user has asked about, with OpenAI promising to only show relevant and non-intrusive content.
However, the company has also stated that it won't sell user data or expose conversations with ChatGPT to advertisers. Instead, advertisers will see aggregate ad performance metrics such as how many times an ad was shown in ChatGPT or how many users clicked on it.
OpenAI CEO Fidji Simo emphasizes that preserving trust and the user experience is key when introducing ads to ChatGPT. The company acknowledges that there are certain topics, like health or politics, where ads should not appear.
The introduction of ads into ChatGPT has long been expected, given its massive audience - over 800 million weekly active users who never pay for access to the chatbot. OpenAI is in dire need of revenue, having raised $64 billion from investors but generating only a fraction of that last year.
With this move, OpenAI aims to balance user experience with monetization. The company prioritizes "user trust and user experience over revenue" according to Simo. However, the question remains whether ChatGPT's ads can be rolled out without degrading the user experience.