A Shaky Year for American EVs Could Set the Tone for 2026
It's been a rollercoaster of emotions in the world of electric vehicles (EVs) over the past year. What started off on a high note with exciting new models and improved product availability quickly turned into a tumultuous ride of anti-EV sentiment, government policy changes, and economic uncertainty.
The first half of 2025 saw the introduction of several compelling EVs, including the Lucid Gravity and a refreshed Nissan Leaf. However, as the year progressed, things took a turn for the worse. Elon Musk's antics on the campaign trail with then-President Trump sparked a toxic debate about politics and propulsion systems. The consequences were felt in Tesla's stock price, which plummeted nearly 50% between January and March.
The situation didn't improve much after Musk left his "DOGE" t-shirt behind during a White House visit. Tesla's sales and profits took a hit, with deliveries declining by 13% in Q1 and 14% in Q2. The company's market share in the US electric vehicle space even halved, forcing Musk to diversify into new areas.
Despite this uncertainty, one thing is clear: consumers are still interested in EVs. In October, J.D. Power reported that EV sales reached a record high of 12.9% of new vehicle sales in the US. However, after the federal EV incentive expired, sales plummeted to just 5.2%. This worrying drop has already affected product planning.
As manufacturers like Honda and Ram have canceled plans for certain EV models, citing concerns about American market trends, it's clear that some companies are taking a cautious approach. On the other hand, others like Scout Motors and Rivian are pushing ahead with their EV offerings.
The outlook for 2026 is uncertain, but there are reasons to be optimistic. The 2026 Nissan Leaf is expected to be a hit, with its starting price under $30,000 making it an attractive option for many buyers. Chevrolet is also set to launch a refreshed Bolt EV at similar prices. Meanwhile, BMW's iX3 crossover SUV and the electric CLA sedan are due soon.
In Europe, where Germany has seen a resurgence in EV sales despite government policy changes, there's hope that this trend could carry over to the US market. With the total number of newly registered electric vehicles increasing by nearly 50% in October, it's clear that consumers are still enthusiastic about EVs β even if politicians are trying to undermine them.
As one journalist puts it, "I've decided I'm staying optimistic, as exhausting as that can be these days." Maybe it's time for the rest of us to join them.
It's been a rollercoaster of emotions in the world of electric vehicles (EVs) over the past year. What started off on a high note with exciting new models and improved product availability quickly turned into a tumultuous ride of anti-EV sentiment, government policy changes, and economic uncertainty.
The first half of 2025 saw the introduction of several compelling EVs, including the Lucid Gravity and a refreshed Nissan Leaf. However, as the year progressed, things took a turn for the worse. Elon Musk's antics on the campaign trail with then-President Trump sparked a toxic debate about politics and propulsion systems. The consequences were felt in Tesla's stock price, which plummeted nearly 50% between January and March.
The situation didn't improve much after Musk left his "DOGE" t-shirt behind during a White House visit. Tesla's sales and profits took a hit, with deliveries declining by 13% in Q1 and 14% in Q2. The company's market share in the US electric vehicle space even halved, forcing Musk to diversify into new areas.
Despite this uncertainty, one thing is clear: consumers are still interested in EVs. In October, J.D. Power reported that EV sales reached a record high of 12.9% of new vehicle sales in the US. However, after the federal EV incentive expired, sales plummeted to just 5.2%. This worrying drop has already affected product planning.
As manufacturers like Honda and Ram have canceled plans for certain EV models, citing concerns about American market trends, it's clear that some companies are taking a cautious approach. On the other hand, others like Scout Motors and Rivian are pushing ahead with their EV offerings.
The outlook for 2026 is uncertain, but there are reasons to be optimistic. The 2026 Nissan Leaf is expected to be a hit, with its starting price under $30,000 making it an attractive option for many buyers. Chevrolet is also set to launch a refreshed Bolt EV at similar prices. Meanwhile, BMW's iX3 crossover SUV and the electric CLA sedan are due soon.
In Europe, where Germany has seen a resurgence in EV sales despite government policy changes, there's hope that this trend could carry over to the US market. With the total number of newly registered electric vehicles increasing by nearly 50% in October, it's clear that consumers are still enthusiastic about EVs β even if politicians are trying to undermine them.
As one journalist puts it, "I've decided I'm staying optimistic, as exhausting as that can be these days." Maybe it's time for the rest of us to join them.