Trump the Renamer in Chief Keen to Leave His Mark – or Stain – on World The latest move by Donald Trump to rename Lake Ontario as Lake America has sparked a mix of amusement, annoyance, and incredulity.
Beneath the surface lies a more nuanced – and disturbing – trend. Trump's affinity for rebranding buildings, entities, and geographical features is no secret.
He has renamed the United States Institute of Peace after himself, introduced "Trump accounts" to encourage frugal saving habits, and even attempted to rename the Gulf of Mexico as the Gulf of America in 2023.