The House on the Balance Sheet The latest iteration of that ubiquitous "Nice Man on TV" ad campaign is upon us, gently coaxing viewers into tapping their paid off homes for some quick cash.
This time around, he's promoting a more subtle form of leveraging one's home equity: income generating exchange traded funds (ETFs).
The idea is tantalizing – turn that mortgage free house into a steady paycheck without putting the roof over your head at risk.