Grand Theft Auto 6's Gaming Hardware Frenzy: A Symptom of a Deeper Industry Trend Sony's decision to release GTA 6 themed DualSense controllers may seem like a novelty, but it's part of a larger pattern of gaming hardware becoming increasingly commodified.
The $85 price tag is only slightly higher than the game itself, blurring the lines between peripherals and software.
This trend isn't limited to Sony or Rockstar Games; it's a symptom of a broader industry shift towards merchandising and cross promotion.