The Beer Heist: A Tale of Two Thieves and a Brewing Social Media Strategy The great Pabst beer heist has become a social media sensation, with the company gamely offering a reward for the safe return of its stolen cargo.
Beneath the lighthearted banter and Instagram posts lies a more complex story of brazen theft and potential larger patterns of fraudulent activity.
The incident began on August 17th when a truckload of Pabst Blue Ribbon beer was pilfered from an Anheuser Busch distribution center in Montclair, California.