Ticket Tensions: The Uncomfortable Intersection of Software and Stadiums The recent news that a software company has offered Rangers, a Scottish football club, tickets worth hundreds of thousands of pounds has been met with skepticism by team owner John O'Neill.
His response was blunt: "Might as well not get any! " This sentiment raises more questions about the relationship between tech and sports than it answers.
O'Neill's reaction is a rare moment of candor in an era where companies increasingly use their resources to buy influence in various sectors, including sports. But what lies behind his reluctance?