Women's Football Takes a Crucial Step Forward The news that APEX, an investment firm behind Baller League, has taken a stake in Canada's first professional women's football league is significant for its financial backing and what it says about the sport's growing popularity.
This deal marks a milestone: APEX's partnership with Northern Super League (NSL) represents the first private equity investment in a women's football league worldwide.
APEX's Sports Growth Fund has demonstrated interest in emerging sports assets, but this move takes it to new territory.