The Ferrari Luce: A Radical Redefinition of Performance The latest offering from Ferrari, the Luce, marks a significant departure from traditional sports car design.
LoveFrom, Jony Ive and Marc Newson's eponymous design firm, has reimagined the Italian marque's aesthetic with a curvaceous, four door behemoth that defies categorization.
At first glance, the Luce appears to be an attempt at mass market appeal. However, beneath its surface lies a profound recognition that traditional performance metrics are no longer sufficient for modern drivers.