Callaway's Crash Landing: A Cautionary Tale for Tech Companies, Too The recent controversy surrounding Callaway's partnership with Good Good Golf has sent shockwaves through the golf world and beyond.
At its core is a disturbing incident of violence against a woman in a promotional video, but what's striking is also the systemic failures that enabled it.
This appears to be a classic case of brand recklessness, where profits are prioritized over responsibility.