Bumble Hands the First Move Back to Men The decision by Bumble to allow men to message women first has sparked debate about its implications for online dating.
However, this shift is less about empowerment than a recognition that the status quo has been the norm all along.
When Whitney Wolfe Herd launched Bumble in 2014 as a feminist alternative to traditional dating apps, the idea was to put women in control of their own destinies.