The Shrinking Premium: What Apple's Cheaper AirPods Mean for the Industry Apple's latest iteration of wireless earbuds, the AirPods 5, was unveiled last week with a surprising price drop.
The new earbuds start at $129 with active noise cancellation or $149 with a wireless charging case – a decrease from their predecessors' prices.
This move is likely a strategic decision aimed at maintaining market share in an increasingly crowded wireless earbuds space.