Golden State Warriors star Stephen Curry has made a shocking move, parting ways with Under Armour after 13 years. The two sides mutually agreed to terminate their partnership, effective immediately.
The news came as a surprise, given the longevity of their relationship and Curry's long-held commitment to building his brand alongside Under Armour. However, in a statement, Curry explained that he has decided it's time for him to take control of his personal brand, allowing it to evolve on its own terms. This move will enable him to pursue other retail partnerships if desired.
Under Armour CEO Kevin Plank acknowledged the split, stating that it was necessary for both parties to focus on their respective goals. He expressed gratitude for the time Curry spent with Under Armour and praised the brand's ability to remain strong while he departs.
For Curry, this decision represents a new chapter in his personal and professional journey. He emphasized his commitment to continuing to grow his brand and inspire the next generation of athletes. With this move, Curry becomes a sneaker-free agent for the first time since 2013, leaving open the possibility for him to explore other retail partnerships.
The split is significant not only because of its longevity but also given Curry's vision for his brand. He had expressed hopes that Curry Brand would become a similar platform to Jordan Brand, which he has undoubtedly inspired with his own success on and off the court.
As both parties move forward, Under Armour plans to focus on product innovation and performance for athletes at every level. Meanwhile, Curry Brand is poised to chart its own course, driven by Curry's unwavering dedication to his mission and values. The future of their brands will undoubtedly be shaped by this new chapter in their relationship.
The news came as a surprise, given the longevity of their relationship and Curry's long-held commitment to building his brand alongside Under Armour. However, in a statement, Curry explained that he has decided it's time for him to take control of his personal brand, allowing it to evolve on its own terms. This move will enable him to pursue other retail partnerships if desired.
Under Armour CEO Kevin Plank acknowledged the split, stating that it was necessary for both parties to focus on their respective goals. He expressed gratitude for the time Curry spent with Under Armour and praised the brand's ability to remain strong while he departs.
For Curry, this decision represents a new chapter in his personal and professional journey. He emphasized his commitment to continuing to grow his brand and inspire the next generation of athletes. With this move, Curry becomes a sneaker-free agent for the first time since 2013, leaving open the possibility for him to explore other retail partnerships.
The split is significant not only because of its longevity but also given Curry's vision for his brand. He had expressed hopes that Curry Brand would become a similar platform to Jordan Brand, which he has undoubtedly inspired with his own success on and off the court.
As both parties move forward, Under Armour plans to focus on product innovation and performance for athletes at every level. Meanwhile, Curry Brand is poised to chart its own course, driven by Curry's unwavering dedication to his mission and values. The future of their brands will undoubtedly be shaped by this new chapter in their relationship.
i remember when he first signed with them back in 2012, it was like a dream come true for sneakerheads everywhere 
and now it's like a new era is dawning on the warrior world 
what's gonna happen to curry brand? is it gonna be as successful as jordan brand? i'm kinda stoked to see how it all plays out 
. I mean, the guy's a superstar, he can just make any deal happen. And now he's all about taking control of his brand? Yeah right, like anyone else wouldn't want to jump on that 
. Can't say I blame him though, it's a smart move. He's gonna crush it without Under Armour and show them what's up 
.
what's next for him? will he go all out with his own sneaker line or team up with another brand 
. It's crazy to think about how far he's come as a player and a businessman, and now he gets to take control of his own brand. I'm hyped to see what the future holds for Curry Brand - it's gotta be interesting to watch him explore new retail partnerships and try to make it on his own two feet 
. This move has me thinking, though - how's this gonna affect the NBA? Is Steph Curry gonna become more of a marketing force to be reckoned with, or will he still be that quiet assassin on the court? One thing's for sure, it's gonna be an interesting ride 
what's next? Is he gonna create his own sneaker line or team up with someone new? 
and if anyone can make Curry Brand a thing, it's him 
. i mean, he's a total boss on and off the court 
! 
. But at the same time, I get it - he wants to take control of his brand and make some changes 
.
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