NBA Star Steph Curry Dumps 13-Year Partnership with Under Armour
In a shocking move, Stephen Curry has announced that he is parting ways with long-time partner Under Armour after an impressive 13-year partnership. The news comes as no surprise to fans of the NBA star, who have watched him grow from a relatively unknown rookie to one of the most dominant players in the league.
As part of their agreement, Under Armour will still release Curry's signature shoe, Curry Brand 13, later this year, marking the final product of their collaboration. While details about the terms of their separation remain under wraps, sources close to the situation indicate that Curry has maintained creative control and ownership over his eponymous brand.
Throughout his partnership with Under Armour, Curry Brand has become synonymous with excellence in basketball shoes. The brand's success can be attributed to Curry's unwavering commitment to its mission – to make a positive impact on young lives through basketball. Over the past five years, Curry Brand has successfully transformed lives for countless kids and communities worldwide.
When asked about his decision, Curry expressed gratitude towards Under Armour for believing in him early in his career. He acknowledged that their partnership allowed him to build something much bigger and more impactful than a single shoe. Nevertheless, he emphasized that Curry Brand will continue to thrive under new management, fueled by his passion for creating a lasting legacy.
Under Armour CEO Kevin Plank acknowledged the immense contributions Curry made to the brand during his tenure as President of Curry Brand. He praised Curry's ability to build credibility, community impact, and high-quality products, stating that their time together has been an incredible privilege. However, Plank also highlighted Under Armour's renewed focus on its core brand, emphasizing the need for discipline and focus in this critical period.
Curry's departure from Under Armour marks a significant shift in the basketball shoe landscape, particularly after his highly publicized switch from Nike to the smaller player over a decade ago. As Curry moves forward with his new path, fans can expect even more exciting developments from his eponymous brand – one that promises to continue changing lives for generations to come.
In a shocking move, Stephen Curry has announced that he is parting ways with long-time partner Under Armour after an impressive 13-year partnership. The news comes as no surprise to fans of the NBA star, who have watched him grow from a relatively unknown rookie to one of the most dominant players in the league.
As part of their agreement, Under Armour will still release Curry's signature shoe, Curry Brand 13, later this year, marking the final product of their collaboration. While details about the terms of their separation remain under wraps, sources close to the situation indicate that Curry has maintained creative control and ownership over his eponymous brand.
Throughout his partnership with Under Armour, Curry Brand has become synonymous with excellence in basketball shoes. The brand's success can be attributed to Curry's unwavering commitment to its mission – to make a positive impact on young lives through basketball. Over the past five years, Curry Brand has successfully transformed lives for countless kids and communities worldwide.
When asked about his decision, Curry expressed gratitude towards Under Armour for believing in him early in his career. He acknowledged that their partnership allowed him to build something much bigger and more impactful than a single shoe. Nevertheless, he emphasized that Curry Brand will continue to thrive under new management, fueled by his passion for creating a lasting legacy.
Under Armour CEO Kevin Plank acknowledged the immense contributions Curry made to the brand during his tenure as President of Curry Brand. He praised Curry's ability to build credibility, community impact, and high-quality products, stating that their time together has been an incredible privilege. However, Plank also highlighted Under Armour's renewed focus on its core brand, emphasizing the need for discipline and focus in this critical period.
Curry's departure from Under Armour marks a significant shift in the basketball shoe landscape, particularly after his highly publicized switch from Nike to the smaller player over a decade ago. As Curry moves forward with his new path, fans can expect even more exciting developments from his eponymous brand – one that promises to continue changing lives for generations to come.
i mean they had a sick collab 4 like 13 yrs & it wasnt suprizing he wanna move on tho 
. i feel bad 4 UA cuz curry brand has been killin it 4 yrs now & its all about changin lives thru hoops u feel? i heard steph got creative control & ownership of his brand tho which is fire 
, 13 years is like, forever in shoe collabs... think he's making a huge mistake by leaving under armour 
... curry brand has been doing so well, and now it's gonna be all on him? 
i'm not convinced he's ready for that kind of responsibility 
what's next? is he gonna start his own company or something? 
i think its cool that he gets to keep creative control and ownership of his shoe brand tho 
he's always been super passionate about making a difference through basketball and it shows in the amazing work curry brand has done so far. idk what's gonna happen with nike now tho... 
BUT AT THE SAME TIME, I GET WHY HE WANTED OUT - YOU CAN TELL BY HIS PASSION FOR CURREY BRAND THAT HE WANTS TO KEEP MOVING FORWARD AND SEE WHERE THIS NEW PATH TAKES HIM 
AND LET'S BE REAL, THOSE CURRY BRAND SHOES ARE GOING TO BE SO HOT RIGHT NOW 
Steph Curry has always been all about pushing boundaries & taking control of his brand! He's been building this legacy for 13 years, it's time for him to take the reins fully 
can't wait to see what's next for Curry Brand - gonna be lit 
u can keep ur signature shoe, under armour, go try 2 fill the void left by curry's greatness 
his shoes have always been fire lol. I also love how he's still committed to making a positive impact through basketball, that's what it's all about at the end of the day 
. new chapter for steph, can't wait to see what's next! 
i mean, under armour is losing a big name and gain nothing from this partnership change? anyway i love that he gets to keep his brand and do whatever he wants now 
its not just about the shoes though, curry's always been about using his platform to give back to the community and help kids get into basketball. fingers crossed the new direction for curry brand is all positive 
. I'm curious to see how the shoe game will play out without Under Armour's involvement. Maybe Steph's move will bring in new investors or partnerships... who knows?
. And I love how he maintained creative control over his eponymous brand - that's what makes it so special 
. Can't wait to cop those Curry Brand 13 shoes later this year 
and now we gotta wait for the last ones from Under Armour 
New management, new vibes, new everything 
'cause Steph Curry is still gonna be Steph Curry 
Anyway, now his brand is gonna be on its own and we'll see how that turns out... probably pretty good 
!
. The fact that he's keeping creative control over his Curry Brand 13 though shows hes really invested in making it work without Under Armour