Netflix's acquisition of Warner Bros Discovery could inadvertently lead to the streaming giant securing the UK's lucrative Premier League TV rights. In an ironic twist, this development may have far-reaching implications for football in the UK and beyond.
The $108 billion hostile takeover bid by Paramount Skydance for WBD, which includes TNT Sports' UK operation with domestic rights for the Premier League until 2029 and Champions League until 2027, has left many wondering what will happen to these prized assets. Despite Trump's stated preference for the deal, the WBD board is urging shareholders to reject it.
Meanwhile, Netflix, despite initially showing little interest in the Premier League TV rights, continues to expand its sports portfolio. The company recently secured US rights to the 2027 and 2031 Women's World Cups and has targeted global rights for one-off events like boxing matches or tennis tournaments.
As a result of the uncertainty surrounding WBD's takeover by either Netflix or Paramount Skydance, there is little clarity on how this will impact the Premier League's TV rights. However, with the league planning its next auction underway, the timing couldn't be better. The Premier League may find itself in a favorable position if it can negotiate a global deal for its rights, avoiding the need to sell them on a market-by-market basis.
Sky Sports and Amazon Prime have already secured significant deals for Premier League broadcasting rights, but with both facing budget pressures, the demand for more games could lead to increased competition. The Premier League's decision to build its own international production headquarters is another factor that may contribute to a shift in how its TV rights are sold.
In the end, the outcome of WBD's takeover will have significant implications for football in the UK and globally. As one source noted, "No one has any idea, frankly," regarding what Netflix plans to do with TNT Sports' UK operation if it acquires WBD. However, with both streaming giants vying for control of global sports broadcasting rights, the Premier League can be confident that its TV assets will continue to attract significant interest from major players in the industry.
The $108 billion hostile takeover bid by Paramount Skydance for WBD, which includes TNT Sports' UK operation with domestic rights for the Premier League until 2029 and Champions League until 2027, has left many wondering what will happen to these prized assets. Despite Trump's stated preference for the deal, the WBD board is urging shareholders to reject it.
Meanwhile, Netflix, despite initially showing little interest in the Premier League TV rights, continues to expand its sports portfolio. The company recently secured US rights to the 2027 and 2031 Women's World Cups and has targeted global rights for one-off events like boxing matches or tennis tournaments.
As a result of the uncertainty surrounding WBD's takeover by either Netflix or Paramount Skydance, there is little clarity on how this will impact the Premier League's TV rights. However, with the league planning its next auction underway, the timing couldn't be better. The Premier League may find itself in a favorable position if it can negotiate a global deal for its rights, avoiding the need to sell them on a market-by-market basis.
Sky Sports and Amazon Prime have already secured significant deals for Premier League broadcasting rights, but with both facing budget pressures, the demand for more games could lead to increased competition. The Premier League's decision to build its own international production headquarters is another factor that may contribute to a shift in how its TV rights are sold.
In the end, the outcome of WBD's takeover will have significant implications for football in the UK and globally. As one source noted, "No one has any idea, frankly," regarding what Netflix plans to do with TNT Sports' UK operation if it acquires WBD. However, with both streaming giants vying for control of global sports broadcasting rights, the Premier League can be confident that its TV assets will continue to attract significant interest from major players in the industry.