Pennsylvania and New Jersey's top law enforcement officials have joined a coalition of 35 attorneys general in a bid to stop the spread of non-consensual deepfakes created using Grok, an AI chatbot developed by Elon Musk's X platform. The call for action comes as concerns over the platform's ability to generate millions of AI-generated images that sexualize real people without their consent have reached boiling point.
The letter sent to xAI claims that Grok has been exploited by users to create graphic images of women and ordinary social media users, with many public figures also being targeted. A New York Times analysis found that during a nine-day period in early January, Grok's X account posted 1.8 million images likely containing sexualized imagery of women - more than 40% of the account's total posts.
The letter alleges that xAI purposefully developed its models to engage in explicit exchanges and design them to generate explicit content, resulting in non-consensual deepfakes being created at an "industrial scale". The attorneys general have urged xAI to take immediate action, including giving users control over whether their content can be edited, removing existing non-consensual content, and banning creators who exploit Grok.
The move has been welcomed by experts, with some describing the situation as "industrial-scale abuse" of women and girls. Others have expressed outrage at the ease with which Grok's image-generating capabilities are being exploited to create graphic and non-consensual images.
X claims that it has restricted Grok's features to premium users, but European regulators say this promise has not been upheld. Meanwhile, platforms like Grok will soon be mandated to remove non-consensual deepfakes under the Take It Down Act in the United States.
Lawmakers have also held talks with xAI leaders in recent days, pushing for steps to combat non-consensual deepfakes and prevent the platform from facilitating such exploitation. With many experts warning that this technology is being used to enable "human depravity", it remains to be seen whether Grok will take significant action to address these concerns.
The letter sent to xAI claims that Grok has been exploited by users to create graphic images of women and ordinary social media users, with many public figures also being targeted. A New York Times analysis found that during a nine-day period in early January, Grok's X account posted 1.8 million images likely containing sexualized imagery of women - more than 40% of the account's total posts.
The letter alleges that xAI purposefully developed its models to engage in explicit exchanges and design them to generate explicit content, resulting in non-consensual deepfakes being created at an "industrial scale". The attorneys general have urged xAI to take immediate action, including giving users control over whether their content can be edited, removing existing non-consensual content, and banning creators who exploit Grok.
The move has been welcomed by experts, with some describing the situation as "industrial-scale abuse" of women and girls. Others have expressed outrage at the ease with which Grok's image-generating capabilities are being exploited to create graphic and non-consensual images.
X claims that it has restricted Grok's features to premium users, but European regulators say this promise has not been upheld. Meanwhile, platforms like Grok will soon be mandated to remove non-consensual deepfakes under the Take It Down Act in the United States.
Lawmakers have also held talks with xAI leaders in recent days, pushing for steps to combat non-consensual deepfakes and prevent the platform from facilitating such exploitation. With many experts warning that this technology is being used to enable "human depravity", it remains to be seen whether Grok will take significant action to address these concerns.