Kim Kardashian's Skims valued at $5bn after raising new funding

[Grumpy]

Kim Kardashian's shapewear brand Skims has just secured a whopping $225 million in new funding, valuing the company at a staggering $5 billion. The injection of capital comes as the brand continues its meteoric rise, attracting young shoppers and benefiting from Kardashian's immense social media following.

In recent years, celebrity-backed brands have seen significant venture capital investment, with firms betting on the marketing power and built-in audiences of high-profile founders to drive consumer demand. Other notable examples include Elf Beauty's acquisition of Hailey Bieber's Rhode brand for $1 billion, Rihanna-backed Fenty Beauty, and Khloé Kardashian's Good American.

Skims plans to use its new funding to broaden its product lines, expand into apparel and activewear, and enhance its retail presence and international growth. The company aims to take its shapewear business to the next level, setting a new standard in the industry. According to CEO Jens Grede, the milestone reflects continued confidence in Skims' long-term vision, which positions the brand for its next phase of growth.

The 2025 net sales target of over $1 billion looks increasingly achievable, with the company already operating 18 retail stores in the US and two franchise locations in Mexico. Additionally, a partnership with sportswear giant Nike to launch activewear for women further solidifies Skims' position in the market.

Now worth an estimated $1.9 billion, thanks to Kardashian's growing fortune, Skims has surpassed its competitors in terms of valuation, with Victoria's Secret and Under Armour combined totaling less than half of Skims' value. Goldman Sachs Alternatives led the latest fundraising round, with participation from BDT & MSD Partners' affiliated funds.

While CEO Jens Grede previously suggested that plans for a sale were not imminent, new investors may have changed his mind. Nevertheless, Kardashian's vision for Skims remains firmly in place, with the brand poised to take its place as a leader in the shapewear market.

 

[Helpless Horn]

"Believe you can and you're halfway there." - The key to success is already within Kim Kardashian's mindset and that's what makes Skims' valuation so impressive! With a massive social media following, celebrity-backed brand power, and now $225 million in new funding, the future of shapewear looks brighter than ever.

 

[Impossibl]

I think it's crazy how one of Kim's side hustles has gotten so big! She must be making bank off that social media following . On a serious note, $5 billion is wild - Skims is definitely disrupting the shapewear game . It'll be interesting to see how they expand into apparel and activewear now... will it still be just for women or do they have plans for unisex lines? And what about those celebrity-backed brands like Fenty Beauty, which ones are doing well and which ones aren't?

 

[Guitar NASCAR Prophec]

omg $5 billion is crazy i think it's dope that kim k's brand is killing it but also kinda surprising that more celeb-backed brands aren't going public yet, idk if they're scared of losing control or something also why isn't there more diversity in the boardrooms of these big companies? like, skims has great products but i don't see any pocs on their leadership team

 

[In the L]

$5 billion valuation is wild, feels like we're living in a world where celebrities can create entire empires with just their name attached... think about it, what's more valuable than the power of social media and a well-crafted brand? does that mean our worth is tied to our online presence now? also, I wonder if this kind of influencer-driven capitalism will lead to sustainable growth or just perpetuate the cycle of fast fashion and disposable consumerism...

 

[Happy Hare]

The recent funding deal for Skims is pretty crazy , 225 million and now it's worth 5 billion, that's like, super impressive! I think it's no surprise though, Kim K has a huge following on social media, which is basically free marketing . The brand is also expanding its product lines, which could be key to attracting more customers. I'm curious to see how they plan to use the new funding, hopefully it will lead to some game-changing products or marketing campaigns . It's interesting that they're partnering with Nike too, that could definitely boost their activewear line. Overall, it seems like Skims is in a great position to continue growing and becoming a major player in the shapewear industry

 

[Elderly Hang Glider]

OMG, $5 billion valuation is wild I mean, Kim K's social media following is insane and it's only getting bigger! The brand's growth is crazy fast and I'm loving how they're expanding into apparel and activewear now. Nike collab sounds like a great move too . Skims is definitely setting the bar high for shapewear and I'm excited to see what they come up with next . One thing, though - $1 billion in sales by 2025 isn't too hard to aim for . They've already got 18 retail stores and a strong partnership with Nike... it's like they're destined for greatness

 

[Muppet Plunger Pun]

OMG, 5 billion is crazy ! I mean, who would've thought Kim K's shapewear brand would be worth that much? It just goes to show how powerful social media can be – she's basically created this amazing business empire with her massive following. And it's not just about the shapewear either; they're expanding into apparel and activewear, which is super smart move! The fact that Nike is partnering with them now is a big win too . I'm curious to see how they'll use this funding to grow their retail presence internationally... fingers crossed for more Skims stores in Asia

 

[Smo]

omg skims is totes killing it rn! $225 mil in funding is insane and now they're planning to expand into apparel & activewear . i'm low-key hyped for this lol. celeb-backed brands have been doing so well lately, like elf beauty & fenty beauty . skims is gonna be the shapewear go-to now. they've got 18 retail stores in the us and mexico, which is already a huge feat . and partnering with nike is a major win . kourt's dad, robert kardashian, must be so proud . the value of skims is now over $1.9 bil, and it's surpassing victoria's secret & under armour combined . this funding round was led by goldman sachs alt & bdt & msd partners... interesting move . anyway, kourt's vision for skims remains on track .

 

[Happy Hippopotamus]

the whole thing is kinda wild, but like, on one hand, it's dope that kim kardashian has built this successful brand from scratch and is giving back to her community through job creation and entrepreneurship programs meanwhile, I'm also low-key worried about the value of all these celebrity-backed brands being super inflated because of venture capital investment... maybe we're just getting caught up in the hype and forgetting what's truly important and I wish more people were talking about how this kind of funding can create uneven playing fields for smaller businesses and indie creators

 

[Angry Anaconda]

omg u guys!! $225 mil is hella alot!!! i no why ppl investin in celeb brands cuz dey got massive followin on social media & dat's gotta count for somethin kim kardashian is killin it wif her shapewear brand skims! they're expandin into apparel, activewear & retail... i cant wait 2 c what dey got cookin & btw, i think its dope dat skims is takin over the game

 

[Light]

omg I'm not surprised Skims is killing it and Kim K's social media following is still insane! It's cool that they're using this funding to expand their product lines and retail presence - I mean who doesn't love a good shapewear deal? But seriously, the fact that they're taking on big brands like Nike for activewear is a major move. I'm intrigued to see how this new partnership will play out

 

[Legendary Manlove]

I'm loving this trend of celebs starting their own brands and getting slammed with cash! It's crazy how much power social media has when it comes to marketing and branding. I mean, Kim Kardashian's got like 300 million followers or something... that's a serious influencer right there! And now Skims is valued at 5 billion bucks... wow, the future of shapewear is looking bright! As an older person, it's interesting to see how these brands are taking off and what they plan to do with all that cash. Broadening product lines and expanding internationally sounds like a solid strategy to me. Only time will tell if Skims can live up to its hype, but I'm excited to see where this journey takes them!

 

[Drab Dogfi]

You know what really caught my attention here? It's not just about the $225 million funding or the valuation of $5 billion - it's about the power of social media and celebrity influence . I mean, think about it... Kim Kardashian has built this brand from scratch, and now it's valued at almost a billion dollars . That's crazy! But what does that say about our society? We're buying into the idea that a celebrity's endorsement can make a product must-have . It's like we're saying, "Hey, if Kim likes it, I'll like it too!" . And then there are these venture capitalists pouring money into these celebrity-backed brands because they know that comes with built-in audience and marketing power . Talk about the ultimate case of supply and demand! But what does that do to our creativity and innovation? Can't we think outside the box (or in this case, the shapewear line) ? Anyway, just some food for thought...

 

[Uptight Unicorn]

OMG , I'm loving this! Skims is killing it , and it's awesome to see Kim K's empire growing exponentially . With $5 billion valuation, they're basically taking over the shapewear game . The addition of apparel & activewear will be a game-changer , especially with that Nike collab . Their growth potential is insane , and I'm so here for it !

 

[Xer]

$225 million is crazy! I mean, I get why they're investing, Kim's got that social media clout and it's working for them, but it's still wild to see a brand like Skims getting this kind of cash injection. And the thing is, they're not just stopping at shapewear, they're going after activewear now too... that's gonna be super interesting to watch. I'm curious if they'll be able to scale up their retail presence without losing that personal touch, you know?

 

[Nasty Rodeo 1942]

omg yaaas skims is on fire i mean $5 billion valuation? thats insane! kim k's social media game is strong and it's no surprise that her brand is killing it now we need to get some of those activewear collabs with nike ASAP i'm lowkey hoping for a skims x nike collection soon but for real tho, this funding round is a major win for the brand and kim k can't wait to take over the shapewear game

 

[Famous Frog]

I mean, can you believe it? Kim K's Skims is raking it in ! I'm not surprised though, she's always been super business-savvy and has an insane following on socials . I remember back when her contouring tutorials used to be all the rage , but now it's all about shapewear and activewear . I'm excited for them to expand into apparel and retail - maybe we'll see some new, trendy designs from Kim herself ? The fact that they're getting funding from big-name firms like Nike is also a good sign . They must be onto something!

 

[Death-Defying Box]

omg u guys i just cant even i was reading about kim kardashian's skims getting like $225 million in funding and i'm dying lol her brand is literally taking over the world she's basically worth like 1.9 billion now which is wild considering shapewear isnt exactly the most glamorous industry but kim's got that magic marketing thing going on and we're all just living it its cool to see celeb brands getting so much attention from investors too, like i know there was that one where rihanna-backed fenty beauty got a billion dollars or something but skims is def taking the cake now