The article discusses the growing partnership between KSE (Kroenke Sports & Entertainment), which owns Arsenal FC, and the NFL. The two sports entities have been working together to promote each other's brands globally, with a focus on increasing revenue and growing their fanbase.
Demoff, the CEO of the Rams, mentions that the competitive nature of Arteta and McVay is driving the organization as a whole. This competitive spirit has led to the creation of Kroenke Signature Properties (KSP), which aims to share resources and make it easier for partners to connect across different markets.
The article highlights several examples of how KSE's teams and entities are working together, including:
* The Rams playing international games this season and next
* Arsenal FC training at the Rams' facility in Los Angeles
* The use of tracking devices to monitor player workload and reduce injuries
Demoff notes that the goal is to grow revenue, drive value into Arsenal, and tell a story about the power of their brand appearing together in different markets.
The article also mentions the upcoming World Cup (2026), Super Bowl (2027), and Olympics (2028), which will bring more attention to both KSE's teams and entities.
Demoff, the CEO of the Rams, mentions that the competitive nature of Arteta and McVay is driving the organization as a whole. This competitive spirit has led to the creation of Kroenke Signature Properties (KSP), which aims to share resources and make it easier for partners to connect across different markets.
The article highlights several examples of how KSE's teams and entities are working together, including:
* The Rams playing international games this season and next
* Arsenal FC training at the Rams' facility in Los Angeles
* The use of tracking devices to monitor player workload and reduce injuries
Demoff notes that the goal is to grow revenue, drive value into Arsenal, and tell a story about the power of their brand appearing together in different markets.
The article also mentions the upcoming World Cup (2026), Super Bowl (2027), and Olympics (2028), which will bring more attention to both KSE's teams and entities.