Scotland's smallest distillery, Stirling Distillery, is shaking things up by testing eco-friendly aluminium bottles for its small-batch malt whisky. The move is part of a broader effort to reduce carbon emissions and become more sustainable in the face of growing consumer demand for environmentally friendly packaging.
In a surprising shift from traditional glass bottles, Stirling Distillery is exploring the use of lightweight aluminium bottles that could significantly cut down on shipping costs, energy consumption, and waste. Aluminium is already widely used in the food and drink industry, but its adoption in the whisky sector has been slow due to concerns about aesthetics and tradition.
The distillery's marketing director, Kathryn Holm, believes that younger consumers may be more open to the idea of sustainable packaging, particularly if it comes with a lower environmental impact. However, there are still concerns about the safety of aluminium bottles for whisky, which can be acidic in nature.
Researchers at Heriot-Watt University have tested the environmental footprint of recycled aluminium against glass and plastic bottles, finding that it has consistently better credentials. While some consumers may initially be hesitant to pay a premium for eco-friendly packaging, Holm argues that this could be done well and provide an added value proposition for customers.
Other Scottish distilleries are already exploring sustainable packaging options. The Isle of Harris Distillery has trialled refills in aluminium flasks, while Ogilvy sells its potato vodka in aluminium flasks that can be repurposed as water bottles. Avallen, a French calvados maker, uses brightly wrapped paper bottles.
However, the use of aluminium bottles for whisky raises several concerns, including potential health risks due to leaching of metal into the spirit. Further testing is needed to address these issues and ensure that commercially available aluminium cans can handle whisky-strength spirits.
The pressure on the Scottish whisky industry to reduce its carbon footprint and respond to changing consumer tastes is significant. As one executive from Harris Distillery noted, "there's definitely a sea change" in consumer behavior, and how the industry comes out of this will be very interesting to see.
In a surprising shift from traditional glass bottles, Stirling Distillery is exploring the use of lightweight aluminium bottles that could significantly cut down on shipping costs, energy consumption, and waste. Aluminium is already widely used in the food and drink industry, but its adoption in the whisky sector has been slow due to concerns about aesthetics and tradition.
The distillery's marketing director, Kathryn Holm, believes that younger consumers may be more open to the idea of sustainable packaging, particularly if it comes with a lower environmental impact. However, there are still concerns about the safety of aluminium bottles for whisky, which can be acidic in nature.
Researchers at Heriot-Watt University have tested the environmental footprint of recycled aluminium against glass and plastic bottles, finding that it has consistently better credentials. While some consumers may initially be hesitant to pay a premium for eco-friendly packaging, Holm argues that this could be done well and provide an added value proposition for customers.
Other Scottish distilleries are already exploring sustainable packaging options. The Isle of Harris Distillery has trialled refills in aluminium flasks, while Ogilvy sells its potato vodka in aluminium flasks that can be repurposed as water bottles. Avallen, a French calvados maker, uses brightly wrapped paper bottles.
However, the use of aluminium bottles for whisky raises several concerns, including potential health risks due to leaching of metal into the spirit. Further testing is needed to address these issues and ensure that commercially available aluminium cans can handle whisky-strength spirits.
The pressure on the Scottish whisky industry to reduce its carbon footprint and respond to changing consumer tastes is significant. As one executive from Harris Distillery noted, "there's definitely a sea change" in consumer behavior, and how the industry comes out of this will be very interesting to see.