Twitter Purge Backfires as Musk Targets Single High-Profile Account Amid Confusion Over Verification Policy.
In a move that has left many Twitter users bewildered, Elon Musk's attempt to purge blue check marks from the platform appears to have backfired, singling out one high-profile account - that of The New York Times. Initially announced in April, Musk's plan would have phased out the coveted verification badge for legacy accounts and required users to pay $8 per month for Twitter Blue subscription service to stay verified.
However, rather than removing blue checks from most legacy accounts, Twitter has appended a new label to their verification marks, stating that they are "verified because it's subscribed to Twitter Blue or is a legacy verified account." This change has made it unclear whether verified accounts are notable individuals or simply users who have paid to join the platform.
The New York Times' main account lost its blue check mark over the weekend, reportedly due to an account that often engages with Musk posting a meme about the Times declining to pay for verification. Musk responded by tweeting "Oh ok, we'll take it off then" and went on to lash out at the Times in a series of tweets.
The weekend's moves have sparked concern among Twitter users, particularly high-profile accounts, who feel that Musk is often guided more by whims than policy. By muddying the reason for verification, the new label could risk making it easier for people to scam or impersonate high-profile users. Experts argue that reserving verification for paid users may not reduce the number of bots on the site.
Musk has previously presented changes to Twitter's verification system as a way of treating everyone equally, but critics say the plan is nothing more than a revenue-driven measure to help Musk pay off significant debt after buying the platform for $44 billion. As one of the most high-profile accounts removed from blue checks, The New York Times' experience highlights the risks and unintended consequences of Musk's often-turbulent decisions on Twitter's users and content.
In a move that has left many Twitter users bewildered, Elon Musk's attempt to purge blue check marks from the platform appears to have backfired, singling out one high-profile account - that of The New York Times. Initially announced in April, Musk's plan would have phased out the coveted verification badge for legacy accounts and required users to pay $8 per month for Twitter Blue subscription service to stay verified.
However, rather than removing blue checks from most legacy accounts, Twitter has appended a new label to their verification marks, stating that they are "verified because it's subscribed to Twitter Blue or is a legacy verified account." This change has made it unclear whether verified accounts are notable individuals or simply users who have paid to join the platform.
The New York Times' main account lost its blue check mark over the weekend, reportedly due to an account that often engages with Musk posting a meme about the Times declining to pay for verification. Musk responded by tweeting "Oh ok, we'll take it off then" and went on to lash out at the Times in a series of tweets.
The weekend's moves have sparked concern among Twitter users, particularly high-profile accounts, who feel that Musk is often guided more by whims than policy. By muddying the reason for verification, the new label could risk making it easier for people to scam or impersonate high-profile users. Experts argue that reserving verification for paid users may not reduce the number of bots on the site.
Musk has previously presented changes to Twitter's verification system as a way of treating everyone equally, but critics say the plan is nothing more than a revenue-driven measure to help Musk pay off significant debt after buying the platform for $44 billion. As one of the most high-profile accounts removed from blue checks, The New York Times' experience highlights the risks and unintended consequences of Musk's often-turbulent decisions on Twitter's users and content.