Australian Journalism Left in the Shadows as AI Generates News Summaries for Microsoft Copilot
A recent study by the University of Sydney has found that Australian journalism is largely absent from news summaries generated by Microsoft Copilot, a cutting-edge AI tool. The research, conducted by Dr Timothy Koskie, reveals that Copilot overwhelmingly favours US and European media sources, leaving local voices and perspectives in the dark.
According to Koskie, the technology is "basically sidelining Australian news", with non-Australian sources dominating the headlines. Even when Australian topics are entered into the system, Koskie found that big players like Nine and the ABC were more likely to be featured, rather than smaller, independent media outlets.
The implications of this are dire. As AI-generated news summaries gain traction, Australian journalists and media outlets risk being starved of web traffic and revenue, threatening their financial viability. The study's findings also raise concerns about trust in local news and the potential erosion of democracy.
Koskie warns that the increasing use of Copilot and similar tools will exacerbate existing media pluralism challenges and compound Australia's struggles with concentrated ownership and declining independent outlets. He calls for policy mechanisms, such as the news media bargaining code, to be developed to help journalism thrive in this new landscape.
The study's findings have significant implications for the future of Australian journalism and the role of AI in shaping our media landscape. As the technology continues to evolve, it is essential that policymakers and industry leaders take action to ensure that local voices are not left behind.
A recent study by the University of Sydney has found that Australian journalism is largely absent from news summaries generated by Microsoft Copilot, a cutting-edge AI tool. The research, conducted by Dr Timothy Koskie, reveals that Copilot overwhelmingly favours US and European media sources, leaving local voices and perspectives in the dark.
According to Koskie, the technology is "basically sidelining Australian news", with non-Australian sources dominating the headlines. Even when Australian topics are entered into the system, Koskie found that big players like Nine and the ABC were more likely to be featured, rather than smaller, independent media outlets.
The implications of this are dire. As AI-generated news summaries gain traction, Australian journalists and media outlets risk being starved of web traffic and revenue, threatening their financial viability. The study's findings also raise concerns about trust in local news and the potential erosion of democracy.
Koskie warns that the increasing use of Copilot and similar tools will exacerbate existing media pluralism challenges and compound Australia's struggles with concentrated ownership and declining independent outlets. He calls for policy mechanisms, such as the news media bargaining code, to be developed to help journalism thrive in this new landscape.
The study's findings have significant implications for the future of Australian journalism and the role of AI in shaping our media landscape. As the technology continues to evolve, it is essential that policymakers and industry leaders take action to ensure that local voices are not left behind.