Japan is grappling with a surge in bear attacks that's already proving deadly – but the real worry now may be the flood of AI-generated videos purporting to show people encountering the animals, further fueling public anxiety and potentially putting more lives at risk.
The Japanese media has been flooded with clips on social media platforms like TikTok featuring realistic footage of bears attacking or interacting with humans. Some of these videos claim to show encounters that have happened in real life, while others appear to be staged scenes designed to shock viewers. The authenticity of the content is often blurred – and experts warn that many people are falling for it.
The problem is twofold. On one hand, the surge in bear attacks in Japan has already claimed dozens of lives this year, with more than double the number of fatalities reported compared to last year's record high. The recent spike in sightings, which have seen over 20,700 incidents nationwide between April and September, is a cause for concern.
On the other hand, experts say that the proliferation of AI-generated videos may be exacerbating fears about bear attacks and undermining government messaging on how to respond during encounters with the animals. These videos often feature people feeding bears or engaging in other behaviors that experts advise against, reinforcing misconceptions about human-bear interactions.
The issue has become so severe that officials have been forced to intervene – including Japan Post suspending collections and deliveries in areas where bear attacks are concentrated, and NTT East revising safety protocols for engineers working on communications towers. Logistics firm Yamato has even threatened to suspend parcel services if its workers are deemed at risk.
While AI-generated videos may seem like a harmless indulgence, experts warn that they're adding fuel to the fire by perpetuating myths and misconceptions about bear behavior and human interactions. As Japan continues to grapple with this growing crisis, officials will need to work hard to distinguish fact from fiction – and to educate the public about how to stay safe in areas where bears are increasingly venturing into residential areas.
The Japanese media has been flooded with clips on social media platforms like TikTok featuring realistic footage of bears attacking or interacting with humans. Some of these videos claim to show encounters that have happened in real life, while others appear to be staged scenes designed to shock viewers. The authenticity of the content is often blurred – and experts warn that many people are falling for it.
The problem is twofold. On one hand, the surge in bear attacks in Japan has already claimed dozens of lives this year, with more than double the number of fatalities reported compared to last year's record high. The recent spike in sightings, which have seen over 20,700 incidents nationwide between April and September, is a cause for concern.
On the other hand, experts say that the proliferation of AI-generated videos may be exacerbating fears about bear attacks and undermining government messaging on how to respond during encounters with the animals. These videos often feature people feeding bears or engaging in other behaviors that experts advise against, reinforcing misconceptions about human-bear interactions.
The issue has become so severe that officials have been forced to intervene – including Japan Post suspending collections and deliveries in areas where bear attacks are concentrated, and NTT East revising safety protocols for engineers working on communications towers. Logistics firm Yamato has even threatened to suspend parcel services if its workers are deemed at risk.
While AI-generated videos may seem like a harmless indulgence, experts warn that they're adding fuel to the fire by perpetuating myths and misconceptions about bear behavior and human interactions. As Japan continues to grapple with this growing crisis, officials will need to work hard to distinguish fact from fiction – and to educate the public about how to stay safe in areas where bears are increasingly venturing into residential areas.