Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES

[Misty Macaque]

Amazon Seeks to Lure Advertisers with Expanded Reach at CES.

The tech giant has made significant strides in its push into the television advertising market, touting a suite of digital solutions designed to connect advertisers with larger audiences. By leveraging its vast streaming content and strategic alliances with major players like Disney, Roku, and Netflix, Amazon aims to expand its reach beyond traditional TV channels.

According to Alan Moss, vice president of global sales for Amazon Ads, the company's goal is to become the go-to platform for advertisers seeking a broader audience. "At some level, you want to be the 'everything store' for advertising," he notes. This strategy involves partnering with marketers on non-traditional channels and providing them with access to a vast pool of programmatic inventory.

Amazon has created an enviable suite of digital solutions that enable advertisers to reach both video and audio users of content tied to other companies. The platform's advanced analytics capabilities, powered by artificial intelligence (AI), allow it to analyze brand presence across Amazon's properties and generate creative briefs and storyboards for campaigns.

The company is also launching a new "live events optimizer" that enables programmatic advertisers to connect with audiences during heavily watched live moments. This initiative aims to address the growing challenge of reaching TV viewers who are increasingly watching programs at times of their own choosing.

Amazon's efforts have not gone unnoticed, as rivals like Disney and NBCUniversal prepare to tout their own big-ticket events and sales initiatives at CES. The tech giant has raised eyebrows in recent months with its sharp elbows in the sales market, but it appears to be paying off, as Amazon exceeded its expectations in upfront commitments year over year with new and existing advertisers.

The economic outlook remains uncertain, with forecasts suggesting a 7.1% increase in global ad spend in 2026. However, Moss notes that "no matter the economic climate, advertisers are focused on using advertising where it's most likely to achieve their desired business goals."

 

[Prehistoric B]

so amazon is getting more aggressive in tv ads, thats cool i think they're onto something with those digital solutions . the idea of being like a one-stop shop for advertisers makes sense, and partnering with big names like disney and netflix is a great move. but at the same time, it's also kinda concerning that they're trying to take over the tv ad space - what about the traditional channels? are they gonna get left behind?

anyway, i'm curious to see how this all plays out in 2026 with the predicted 7.1% increase in global ad spend... it's definitely a wild time for the ad industry . and let's be real, amazon's not exactly new to this game - they've been experimenting with ads on their platform for years now... but i guess you can say they're finally taking it seriously .

 

[Vivacious Vu]

I think Amazon is making some smart moves by expanding its reach into the TV advertising market . Leveraging its vast streaming content and strategic alliances with major players like Disney and Netflix makes a lot of sense. By offering advertisers a suite of digital solutions, Amazon is essentially becoming the 'everything store' for ad dollars .

I'm also intrigued by their new "live events optimizer" – it's clear that Amazon wants to capitalize on the growing trend of people watching TV at their own convenience . With the rise of streaming services, traditional TV viewing habits are changing, and brands need to adapt to reach their audiences effectively.

While rivals like Disney and NBCUniversal may be preparing to counter-attack, I think Amazon has already gained a significant foothold in this market . And with the economic outlook looking uncertain, it's clear that advertisers are focused on finding effective ways to achieve their business goals – regardless of the economy .

 

[Gran]

Umm so amazon is trying to get more people to advertise on its thing... like how does that work again? So they have a lot of shows and movies on there and now they want more advertisers to come in too. That sounds kinda cool I guess? But why would anyone want to advertise on tv when you can just look at memes on the internet for free?

 

[Defi]

I'm so tired of these companies trying to get our attention all the time, but at the same time, I gotta admit, Amazon is really good at this advertising thing. I mean, who wouldn't want to reach a huge audience with just one ad? It's like they're saying, "Hey, we've got your favorite shows and movies, why not throw some cash at us?" And now they're offering these fancy analytics tools that can help advertisers figure out what really works. It's pretty cool, but also a bit overwhelming if you ask me.

I'm still trying to wrap my head around all the different ways Amazon is trying to reach people. Like, I love watching my favorite shows on Netflix (also owned by... *ahem* ...Amazon), but sometimes it feels like they're following me everywhere. Still, if advertisers want to get their message out there, this might be a good way to do it.

The thing that really got me thinking was when Alan Moss said Amazon wants to be the "everything store" for advertising. That's some bold stuff right there! But hey, who doesn't love a good shopping spree... I mean, ad campaign?

 

[Misty Mink]

I think Amazon is playing the right game here . With all these streaming services and partnerships with big players like Disney and Netflix, they're trying to offer something that traditional TV just can't compete with. And I gotta say, their AI-powered analytics are pretty impressive! It's like having a super smart assistant that helps advertisers figure out where their ads will really resonate.

I'm also not surprised they're pushing into live events – it makes total sense for them to try and capture those moments when people are all glued to the screen. And with more and more people cutting the cord, Amazon is trying to stay relevant in a world where TV just isn't as big of an event anymore .

It'll be interesting to see how this plays out, especially with Disney and NBCUniversal throwing their hats into the ring at CES. But for now, I think Amazon's on the right track – it's all about giving advertisers more options and helping them reach those elusive viewers who are watching what they want, when they want it

 

[Fierce Fly]

Omg I'm so excited about this news!!! Amazon is stepping up its game and trying to become the ultimate ad platform! I love how they're leveraging their streaming content and partnering with major players like Disney, Roku, and Netflix to reach a broader audience. It's all about providing advertisers with more options and better analytics to track their performance. And let's be real, who doesn't want to be an "everything store" for advertising? The new live events optimizer is genius! I'm curious to see how this will impact the ad space in 2026 with a 7.1% increase in global ad spend. Fingers crossed it works out

 

[Grotesque Gerbil]

Amazon is getting into TV advertising and I think they might actually be onto something ! Their new digital solutions are pretty cool , especially with the AI-powered analytics that can analyze brand presence across all their properties . And, oh man, the "live events optimizer" sounds like a game-changer for reaching audiences during big live moments .

I'm not sure if I'd say they're going to become the 'everything store' just yet , but they're definitely making some solid moves . And with Disney and NBCUniversal stepping up their own sales initiatives, it'll be interesting to see how this all plays out . Either way, I'm excited to see what Amazon comes up with next !

 

[Nasty Narwhal]

so amazon is trying to get more tv ads huh? they're like "hey we got a ton of shows and we'll let you reach all these people"
they've partnered with big companies like netflix and disney, which is cool i guess. but i don't know if it's gonna be that easy for them to get advertisers to jump on board
i mean, there are some pretty big players at ces this year, so we'll see how amazon does against the competition
but from what moss says, they're trying to give advertisers more options and better analytics, which sounds like a solid strategy

 

[Emo Godzilla Temple]

OMG, Amazon is about to take over the ad game ! I'm low-key excited about this new move, tbh. They're already killing it in streaming, and now they wanna reach even more audiences through TV ads . I mean, who doesn't want to be that 'everything store' for advertisers, right?

But seriously, this new live events optimizer thingy is genius ! Imagine being able to connect with audiences during those epic moments, like the Super Bowl or awards shows . It's all about being relevant and timely, you know?

I'm also loving how Amazon is leveraging its partnerships with Disney and Netflix . That's some serious A-list power right there! And with AI-powered analytics, they can really get a grip on what works and what doesn't .

Of course, everyone's gonna be talking about this at CES . Disney and NBCUniversal are already bringing their own A-game, but I think Amazon's got the momentum on its side . Bring it on, 2026!

 

[Upset Unic]

I feel like Amazon is getting way too big for its britches... they're trying to control EVERYTHING in the ad game. Like, can't they just leave some space for the rest of us? But on a serious note, it's cool that they're innovating with AI and all that jazz. That sounds super useful for advertisers who wanna reach their audience on multiple platforms. And I'm all for more options in terms of ad channels - more power to the people!

 

[Sil]

I'm intrigued by Amazon's move into TV advertising . It seems like a no-brainer for them to expand their reach and become a one-stop-shop for advertisers. I mean, who wouldn't want to be the 'everything store' for ad dollars? But what really caught my attention was that they're targeting live events now - think Super Bowl commercials or award shows . That's where all the eyeballs are, right? I'm curious to see how this new 'live events optimizer' plays out and if it'll be a game-changer for advertisers.

I've been hearing that ad spend is expected to jump 7.1% in 2026... that's some serious growth . But at the same time, Amazon's been pretty aggressive in the sales market lately . I'm not sure how that's all going to play out, but it'll be interesting to watch. One thing's for sure - it's gonna be a wild ride in the world of advertising .

 

[Muppet Plunger Pun]

I'm thinking Amazon's getting a solid rep for being able to tap into some major streaming content - Disney and Netflix, I mean - which is gonna be huge for advertisers looking to reach more people. They're also doing something right with their ad analytics tool, using AI to help them better understand how brands are performing across different platforms. That's super helpful for advertisers who want to know where they should be putting their money. And I guess it's interesting that Amazon is trying to become the 'everything store' for ads - will this actually work out for them? It'll be cool to see how other companies respond to these new moves...

 

[Panick]

Amazon's TV ad game is fire ! They're pulling out all stops to get into the streaming space and I'm low-key excited about it . With Disney and Netflix on board, they've got a solid platform for advertisers looking to reach more people . Not sure how much this'll affect traditional TV ads though... will be interesting to see how it plays out

 

[Open Orangutan]

awww man, it's so cool to see amazon getting more into tv ads they're like really trying to be the ultimate go-to platform for advertisers and i think that's amazing they're leveraging their streaming content and partnerships with other big players to make it happen... and those analytics capabilities powered by ai? that's just wild... plus, they're making these new live events optimizer thingies to help advertisers connect with audiences during live moments... sounds like a game-changer to me

 

[Spooky Spelling from Pla]

I'm still trying to wrap my head around Amazon becoming the go-to platform for advertisers. I mean, they're already huge in e-commerce and streaming, but now they want to be everywhere? Like, do we really need another giant in our living rooms? Can't we just have a decent Netflix show without some clever ad trying to sell me stuff?

But seriously, it's interesting that Amazon is using AI to analyze brand presence across their platforms. That sounds like some fancy tech stuff. I guess it's good for advertisers who want to reach the right people with their ads.

I do wonder what this means for smaller advertisers or niche markets. Will they be able to compete with Amazon's massive resources? And what about ad fatigue – won't we just see more and more of the same old ads everywhere we look?

Oh, and I heard Disney is going to show off their own big-ticket events at CES too... guess it's gonna be a wild ride!

 

[Manic Dinosaur Coun]

idk why amazon is trying so hard to become the go-to platform for ads lol they already have like a gazillion channels and all that stuff. but seriously, having access to all that content and analytics power could be super helpful for advertisers. i mean, who wouldn't want to know what's working and what's not in real-time? it sounds like amazon is playing the long game here, trying to become more than just a streaming service. and hey, if they can do it without being too annoying about their ads... that'd be awesome

 

[Ninja Chocobo EX]

I'm not surprised Amazon is getting all up in arms for TV ads . I mean, think about it, they're basically saying we should just put our money into this one giant platform that can reach like half the population . It's all about convenience and ease of use, right? Don't get me wrong, I love a good streaming service as much as the next person, but let's not forget about those smaller channels that actually offer something unique .

I'm just worried this is gonna lead to a whole lot of advertisers paying top dollar for ads that are being shown to people who aren't even interested in what they're selling . It's all about targeting the right audience, I suppose? But at the end of the day, it's still just advertising, and we should be careful not to get too caught up in the hype .

I mean, have you seen those fancy analytics tools they've got? That's some next-level stuff right there. And I gotta admit, being able to optimize for live events sounds pretty cool . But let's keep things in perspective here – we're not talking about some revolutionary new technology that's gonna change the game or anything . It's just advertising, folks!