Amazon has finally brought back Alexa's browser-based version, rebranding it as Alexa+, a more powerful and generative AI-powered assistant. The revamped Alexa+ is now accessible through Alexa.Amazon.com (in addition to Alexa.com), marking its early access period.
The new iteration of Alexa comes with artificial intelligence, which Amazon claims will provide a "new interaction model" that enables users to use Alexa+ in multiple ways. This update is set to become available across all devices, including the redesigned Alexa mobile app.
Amazon has introduced Alexa+, as part of efforts to increase its usage and revenue from AI-based features. However, this move comes at an early stage, with Alexa+ currently facing issues such as slow performance and inaccuracies in response times. It also lacks some key features previously discussed by executives.
The aim is for users to rely on Alexa+ more frequently for advanced tasks, driving potential financial success for Amazon. Furthermore, Amazon may introduce ads into Alexa+ conversations. The inclusion of these ads could potentially increase revenue from the service while boosting usage among customers.
To access Alexa+, individuals can try it out through a free early access program at Alexa.com. After this initial period, Alexa+ will be included with Amazon Prime memberships starting at $15 per month or at $20 per month without Prime.
The new iteration of Alexa comes with artificial intelligence, which Amazon claims will provide a "new interaction model" that enables users to use Alexa+ in multiple ways. This update is set to become available across all devices, including the redesigned Alexa mobile app.
Amazon has introduced Alexa+, as part of efforts to increase its usage and revenue from AI-based features. However, this move comes at an early stage, with Alexa+ currently facing issues such as slow performance and inaccuracies in response times. It also lacks some key features previously discussed by executives.
The aim is for users to rely on Alexa+ more frequently for advanced tasks, driving potential financial success for Amazon. Furthermore, Amazon may introduce ads into Alexa+ conversations. The inclusion of these ads could potentially increase revenue from the service while boosting usage among customers.
To access Alexa+, individuals can try it out through a free early access program at Alexa.com. After this initial period, Alexa+ will be included with Amazon Prime memberships starting at $15 per month or at $20 per month without Prime.