High-income earners are warming up to AI like nobody else. A recent study by business intelligence firm Morning Consult found that a group of workers making over $100,000 per year are the biggest fans of Artificial Intelligence (AI), with some even showing enthusiasm for its potential to replace their jobs.
The study analyzed loyalty trends in various product categories and found that AI companies Gemini, OpenAI, Microsoft Copilot, and ChatGPT are among the fastest-growing brands among high-income consumers. Notably, ChatGPT stands out as the clear front-runner in most categories, with "much higher awareness" and a significantly larger share of consideration compared to its competitors.
In contrast, lower-earning individuals (making between $50k-$99k) are more interested in food delivery services like DoorDash and streaming platforms like MTV, while those earning under $50k prefer convenience foods like Discount Tire and Great Value French Fried Potato Chips.
When asked about the findings, a Morning Consult executive noted that interest in AI tools has been growing steadily, but this year it was particularly explosive among high-income consumers. Brand awareness for Gemini, an AI chatbot, increased by 16 percentage points over just three months, making it one of the fastest-growing AI chatbots.
It's not surprising that higher earners are embracing AI, as these professionals often operate in managerial positions where AI can provide convenience and efficiency. The study suggests that the enthusiasm for AI among high-income individuals is likely to continue, with significant implications for businesses looking to tap into this growing market.
The study analyzed loyalty trends in various product categories and found that AI companies Gemini, OpenAI, Microsoft Copilot, and ChatGPT are among the fastest-growing brands among high-income consumers. Notably, ChatGPT stands out as the clear front-runner in most categories, with "much higher awareness" and a significantly larger share of consideration compared to its competitors.
In contrast, lower-earning individuals (making between $50k-$99k) are more interested in food delivery services like DoorDash and streaming platforms like MTV, while those earning under $50k prefer convenience foods like Discount Tire and Great Value French Fried Potato Chips.
When asked about the findings, a Morning Consult executive noted that interest in AI tools has been growing steadily, but this year it was particularly explosive among high-income consumers. Brand awareness for Gemini, an AI chatbot, increased by 16 percentage points over just three months, making it one of the fastest-growing AI chatbots.
It's not surprising that higher earners are embracing AI, as these professionals often operate in managerial positions where AI can provide convenience and efficiency. The study suggests that the enthusiasm for AI among high-income individuals is likely to continue, with significant implications for businesses looking to tap into this growing market.
High-income earners are literally drooling over it like it's the next Tesla 
! I mean, who wouldn't want to swap their human brain for a chatbot that can spit out answers faster than they can 
️. But seriously, this study is wild - $100k+ earners are like the AI super fans, while those making less get stuck on Netflix and food delivery 
. I guess you could say AI is the new 'must-have' thing... but only if your wallet's got a fat 401k 
. I mean, it's no surprise, they've got more time and money to play around with these new tech things. But what really gets me is how they're all about embracing AI for convenience and efficiency... Meanwhile, people making less cash are stuck on food delivery and streaming services 
. But at the same time, it's also kinda worrying... Are we relying too much on these AI tools and not enough on human ingenuity? 
. But what's wild is how companies are already marketing towards these high-income folks, like they're trying to win them over or something. Meanwhile, people who can't afford avocado toast are still stuck with food delivery services 
. It's like they're saying "Hey, we'll just give you a few scraps from the table while we take the good stuff for ourselves" 
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. It's just gonna make things more unequal and convenient for those who already have power 
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. Still kinda weird to see people with millions of dollars excited about tech that could potentially disrupt the job market...
rich ppl are literally hyped about ai taking over their jobs lol what's next? they're gonna start paying for ai to replace them on their payroll 
We're just trying to make ends meet here... I get that AI's gonna change things, but it's all so... exclusive. What about those of us who don't have the luxury of having a robot do our jobs for us? It feels like everyone's forgetting about the people on the lower end of the income spectrum 
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at the same time. I mean, who doesn't want to have their jobs done by a machine that can think faster than us? But on the other hand, it's kinda demotivating to know that my skills are being used to make those AI chatbots smarter. And don't even get me started on how much I'd love to see an AI version of myself – someone who could rant just as good as I do 
. Like, that's the whole point, right? He doesn't see how it's gonna replace him or anything 
On the other hand, poor people need food delivery and streaming services more than fancy AI tools, you know? It's like they're saying "I've got money to throw away on robots" 
But at the same time... isn't it cool that these high-income earners are into AI and might be able to make some magic happen for businesses? 
I mean, can you imagine all the innovative things they could do with their fancy tech skills? 
. I swear, if AI is going to change the world, it's gonna have to do better than just pleasing the 1% 
But what's wild is how quickly they're jumping on the bandwagon... like 16 percentage points in just three months?! 
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. Maybe that's why they're so into it – because they can see how AI can streamline tasks and boost productivity. I'm not saying it'll replace jobs or anything (although, let's be real, some might get automated 