A single ticket to the 2026 World Cup can cost upwards of $60 - a staggering price tag for many soccer fans.
FIFA's dynamic pricing model is widely despised by fans and critics alike, with prices increasing exponentially as tickets become scarce. When general ticket sales began in early October, anticipation was palpable among soccer enthusiasts in New York's Hudson Valley. Twenty-eight friends entered the Visa pre-sale lottery, but only one of us managed to snag four category 2 tickets at a total cost of $1,860.
However, our excitement was short-lived as we soon discovered that transferring tickets between accounts was an arduous task. Our friend reported several failed attempts to transfer the tickets, with the system logging each failed transaction as a sale and thus barring us from reordering them. After weeks of frustration, the transfer finally worked, but it left no paper trail, making it impossible for me to confirm the status of my nearly $2,000 purchase.
The experience has raised questions about who exactly will be attending this year's World Cup. With ticket prices reaching as high as $465 per seat, many fans are priced out, and those with the means are not guaranteed tickets. This raises concerns about accessibility for fans from lower-income countries, where flights and accommodations add to the already astronomical cost of attendance.
It seems unlikely that the 2026 World Cup will be a truly inclusive event, leaving the coveted spots for the wealthy and well-connected. As a result, some soccer enthusiasts are left wondering if they'll even get to experience this generational event.
FIFA's dynamic pricing model is widely despised by fans and critics alike, with prices increasing exponentially as tickets become scarce. When general ticket sales began in early October, anticipation was palpable among soccer enthusiasts in New York's Hudson Valley. Twenty-eight friends entered the Visa pre-sale lottery, but only one of us managed to snag four category 2 tickets at a total cost of $1,860.
However, our excitement was short-lived as we soon discovered that transferring tickets between accounts was an arduous task. Our friend reported several failed attempts to transfer the tickets, with the system logging each failed transaction as a sale and thus barring us from reordering them. After weeks of frustration, the transfer finally worked, but it left no paper trail, making it impossible for me to confirm the status of my nearly $2,000 purchase.
The experience has raised questions about who exactly will be attending this year's World Cup. With ticket prices reaching as high as $465 per seat, many fans are priced out, and those with the means are not guaranteed tickets. This raises concerns about accessibility for fans from lower-income countries, where flights and accommodations add to the already astronomical cost of attendance.
It seems unlikely that the 2026 World Cup will be a truly inclusive event, leaving the coveted spots for the wealthy and well-connected. As a result, some soccer enthusiasts are left wondering if they'll even get to experience this generational event.