Perplexity Signs Deal with Getty Images Amid Growing Legal Scrutiny Over AI Usage.
Perplexity AI has entered into a multi-year licensing agreement with Getty Images, allowing its users to tap into the vast library of stock and editorial imagery provided by the renowned visual media distributor. As part of this deal, Perplexity will integrate Getty's extensive collection of images into its search and discovery tools, ensuring that any licensed content is displayed with proper attribution.
The partnership comes as a significant development in the rapidly evolving landscape of AI usage. With the increasing accessibility of generative AI tools, issues surrounding copyright and attribution have become a major point of contention, leading to numerous lawsuits against companies like Perplexity.
Just recently, Perplexity faced two separate lawsuits from Japanese media groups Nikkei and Asahi Shimbun, who alleged that the company had copied their article content without proper crediting. The AI firm was also sued by Reddit earlier this month for allegedly using scraped data without a valid license. Even the dictionary has taken Perplexity to court over its use of copyrighted material.
In response to these challenges, Getty Images is taking steps to educate users on how to use licensed imagery lawfully. According to Nick Unsworth, Vice President Strategic Development at Getty, "partnerships like this support AI platforms in increasing the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience."
This latest deal with Perplexity highlights the evolving relationship between AI companies and visual media distributors like Getty Images. As these partnerships continue to emerge, it will be interesting to see how they address the ongoing issues surrounding copyright and attribution in the age of AI-generated content.
Perplexity AI has entered into a multi-year licensing agreement with Getty Images, allowing its users to tap into the vast library of stock and editorial imagery provided by the renowned visual media distributor. As part of this deal, Perplexity will integrate Getty's extensive collection of images into its search and discovery tools, ensuring that any licensed content is displayed with proper attribution.
The partnership comes as a significant development in the rapidly evolving landscape of AI usage. With the increasing accessibility of generative AI tools, issues surrounding copyright and attribution have become a major point of contention, leading to numerous lawsuits against companies like Perplexity.
Just recently, Perplexity faced two separate lawsuits from Japanese media groups Nikkei and Asahi Shimbun, who alleged that the company had copied their article content without proper crediting. The AI firm was also sued by Reddit earlier this month for allegedly using scraped data without a valid license. Even the dictionary has taken Perplexity to court over its use of copyrighted material.
In response to these challenges, Getty Images is taking steps to educate users on how to use licensed imagery lawfully. According to Nick Unsworth, Vice President Strategic Development at Getty, "partnerships like this support AI platforms in increasing the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience."
This latest deal with Perplexity highlights the evolving relationship between AI companies and visual media distributors like Getty Images. As these partnerships continue to emerge, it will be interesting to see how they address the ongoing issues surrounding copyright and attribution in the age of AI-generated content.