Barking's Eutopia, a 4,000-person warehouse club nestled next to a sewage works, is London's latest attempt at reviving the post-industrial superclub scene. It has taken over a former haulage warehouse in Barking, and its four co-founders are confident that they've created something special.
Despite being situated out of the way – 12 miles from central London and near an airport – Eutopia's founders believe that their club will thrive due to several advantages. Firstly, it has time on its side, unlike many other similar projects which have been doomed by developers rushing to redevelop the site before the venue is built.
Another key factor in Eutopia's favour is its isolated location, away from busy high streets and transport connections. This means that there are fewer concerns about noise pollution – a common issue for clubs situated near residential areas. In fact, Barking Council has stated that they prefer new entertainment spaces to be located in industrial or regenerating areas where land values are lower.
However, this comes with some trade-offs. Venues like Eutopia will likely be pushed further and further away from the city centre as neighbourhoods gentrify and rents increase. The reality is that they will have to adapt to these changes, often at great cost.
The founders of Eutopia, who include experienced nightlife operators Will Paterson and Tom Ranger, are aware of these challenges but remain optimistic about their club's future. They've invested £1.5 million in the space itself and designed it with modular spaces that can be used for various events, from club nights to film screenings.
While initial signs seem positive, with events selling out and a buzz around the venue, there is still an air of caution. The lack of corporate backing means that there's little room for complacency – Eutopia will have to prove itself over time.
One question on everyone's mind is whether people will make the effort to trek out to Barking, despite the difficulties in getting there. Some fans are willing to travel a long distance if the venue is set up well and has an impressive lineup, but others are less enthusiastic about the prospect of a long, complicated night out.
Ultimately, Eutopia's success will depend on its ability to run smoothly and provide an excellent experience for its customers. If it does that, concerns may fade into the background – for now, at least.
Despite being situated out of the way – 12 miles from central London and near an airport – Eutopia's founders believe that their club will thrive due to several advantages. Firstly, it has time on its side, unlike many other similar projects which have been doomed by developers rushing to redevelop the site before the venue is built.
Another key factor in Eutopia's favour is its isolated location, away from busy high streets and transport connections. This means that there are fewer concerns about noise pollution – a common issue for clubs situated near residential areas. In fact, Barking Council has stated that they prefer new entertainment spaces to be located in industrial or regenerating areas where land values are lower.
However, this comes with some trade-offs. Venues like Eutopia will likely be pushed further and further away from the city centre as neighbourhoods gentrify and rents increase. The reality is that they will have to adapt to these changes, often at great cost.
The founders of Eutopia, who include experienced nightlife operators Will Paterson and Tom Ranger, are aware of these challenges but remain optimistic about their club's future. They've invested £1.5 million in the space itself and designed it with modular spaces that can be used for various events, from club nights to film screenings.
While initial signs seem positive, with events selling out and a buzz around the venue, there is still an air of caution. The lack of corporate backing means that there's little room for complacency – Eutopia will have to prove itself over time.
One question on everyone's mind is whether people will make the effort to trek out to Barking, despite the difficulties in getting there. Some fans are willing to travel a long distance if the venue is set up well and has an impressive lineup, but others are less enthusiastic about the prospect of a long, complicated night out.
Ultimately, Eutopia's success will depend on its ability to run smoothly and provide an excellent experience for its customers. If it does that, concerns may fade into the background – for now, at least.